Digital Marketing 12 Month Contract - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Responsbilities

Social media marketing: Delivery of social media content, campaigns, strategy, and reporting.
Employee advocacy: Expansion and enhancement of our employee advocacy and social selling programmes.
Website publishing: Building, publishing and editing new and existing website pages across our various websites, including those in different languages.
Data management: Audience and list segmentation and targeting
Analytics and reporting: Partner with analytics, content, product marketing and campaign planning teams to build out customer segmentation, cohort analysis, and develop insights and actions
Goal and KPI focused: Drive continuous improvement across KPIs including engagement and conversion rates, cost per click, cost per acquisition, lead and client insight generation.
Contribution to paid search and SEO activity, as well as external content distribution partnerships

Required Skillset

A competent writer and communicator with experience owning customerfacing copy
A strong command of CRM best practices: segmentation strategy, list hygiene, end to end campaign setup and management, automation optimisations, testing strategy, and template creation
Ability to draw insights and optimize messaging across audiences
Strong project management skills: ability to lead and collaborate with crossfunctional internal teams, prioritize highimpact activities, and keep complex projects moving forward.