Head of Marketing - Brighton, United Kingdom - PLATF9RM

Description

• Leading the development of all marketing plans in line with our brand
• Creating and executing strategies for all Marketing activity, including Digital, Advertising and Communications, ensuring a solid and consistent lead flow for coworking, private offices, meeting rooms and event space hire
• Focusing on growing audiences and the uptake for our memberships
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies
• Prepare and manage monthly, quarterly and annual marketing budgets
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)
• Conducting strategic marketing analysis that will help guide marketing messages
• Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans
• Provide tools and materials to enable the sales team to function effectively. Work closely with sales teams to ensure training is delivered effectively and conversions are maximised
• Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company's marketing outreach efforts
• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company's values
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team, analysing brands of competitors, consumer trends and behaviours to remain a leader in our market
• Monitoring the performance of our brand through key performance indicators (KPI)
• Maintaining and growing the brand's affiliations and partnerships
• Analyse and report on all data collected including lead data, member data, feedback. Utilise this data to execute effective marketing campaigns

• Full ownership of user journey from lead generation through to member experience and churn.

• Work closely with the Events Manager to curate a leading event and cultural programme which aligns with our brand and reaches into the wider community
• Head all internal and external communications with our members and team
• Overseeing social media planning and execution
• Develop creative and innovative ways to fuel and empower communities and individuals that the company engages with through new outreach, programs, and initiatives
• Managing creative agencies and retainer partners
• Overseeing content such as blog posts, press releases, marketing materials, mailers, social media, artwork, print and digital media
• Evolving our creative output and design by using the PLATF9RM Brand Toolkit & Brand Asset system

• Experience in leading your teams' daytoday duties and responsibilities, as well as project managing larger ad hoc projects
• Advanced CRM knowledge (preferably Active Campaign, HubSpot etc)
• Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
• Experience with cultural programming and content strategy
• The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required
• Excellent understanding of regulations, professional standards, policies, procedures, and legislation including data protection and GDPR
• Experience using CMS (preferably Wordpress)
• Google Ads + Google Analytics
• Social (LinkedIn, Facebook, Twitter, TikTok, Instagram) + Paid Advertising
• Creative eye for photography and videography
• Entire funnel reporting including conversion rates
• Experience with holding and managing budgets

• Over 5+ years of experience in Marketing
• Alignment with PLATF9RM's core values; spiritful, meaningful, thoughtful
• Inherent team spirit to provide energy, drive, and enthusiasm
• Strategic thinking and problemsolving abilities
• Superior interpersonal and organisational skills
• Confidence to use initiative
• A positive and approachable manner
• Good time management skills and the ability to prioritise
• Adaptability to change
• Willingness to embrace new ideas and processes
• The ability to be challenged on your advice and to accept criticism
• Able to make quick but rational decisions when working under pressure
• A high level of creati