Growth Content Creator - London, United Kingdom - HeliosX
Description
We are HeliosX. A group of health tech companies on an ambitious mission to change the way healthcare is delivered. We believe everyone should have access to high-quality, affordable healthcare to help them live healthier, longer, and happier lives. HeliosX's vertically integrated clinical and pharmacy platform powers a personalised, end-to-end healthcare experience.
About The Role
We're looking for a creative force, passionate about skincare and content creation, who spends significant time on Instagram and TikTok (maybe even a little too much) - a social native who deeply understands organic trends and is eager to bring this expertise to the world of social performance.
What
You'll Be Doing
Analysis:
- You will utilise data, user research, industry benchmarking and experiment results to continue building our paid social playbook (Meta and TikTok).
- Monitor and analyse competitors' ads and organic content trends across social media platforms to identify opportunities for content differentiation and share in ideation sessions.
- Conduct periodical analysis of customer insights to understand their preferences and behaviours, using this data to further inform new angles, key messages or concepts to test on our platforms.
- Review experiment results and performance data with Paid Social Manager to identify new opportunities and areas for development/iteration.
- Work within the wider creative team sharing creative opportunities, native trends and insights to ensure alignment on creative campaign execution across all growth channels.
- Work with growth and creative teams and external agencies to develop a creative testing strategy for iterative testing of high performing assets.
- Report on key performance indicators (i.e. hook rates, engagement rates, and conversion rates) on growth weekly performance meetings and experiment results sessions.
Ideation:
- Host periodical creative brainstorming and ideation sessions with the Paid Social Manager, Brand, Creative and wider Growth Team to generate a pipeline of innovative content ideas.
- Prioritise and refine these ideas, transforming them into actionable content strategies, concepts and campaigns that align with our brand's growth objectives.
- Harness the power of customer insights and social native trends to ensure we're always at the forefront of content innovation within our industry.
Social Content Creation:
- Utilise your creative expertise to develop and bring to life content ideas, producing engaging 'UGC' and brandled video and static content.
- Manage external vendors to enhance our content production capabilities, ensuring timely and costeffective execution.
- Oversee the endtoend paid social content creation process, from filming to final production, ensuring social native principles and adhering to brand guidelines.
- Stay close to the performance of our organic social content to identify high performing assets for potential paid marketing experimentation.
- Maintain a continuous pipeline of content creators and talent to support our UGC content needs, fostering a diverse and dynamic pool of contributors.
- Leverage AI tools to improve efficiencies across assets e.g. ads and landing pages.
- Collaborate with the Product Marketing team to improve the experimentation pipeline of landing pages that are linked from paid social ads.
Who You Are
- Have at least 2 years of social native content creation experience (yes, it could be creating content for your own brand if you've been able to successfully grow your social media presence).
- Experience working on branded paid social content/campaigns.
- Have worked in startups/scaleups that are growing rapidly or an agency that specialises in paid social content creation.
- Have worked on D2C products (preferably for at least one lifestyle, beauty, or wellness brand).
- Experience with optimising content towards a set of key performance metrics.
- You have a growth mindset and get truly energised by performance challenges.
- Demonstrated passion for the world of skincare (even if you haven't worked in ityet)
- Be a proactive team player who enjoys working with peers and other key stakeholders to ideate and execute against the evolving business needs.
Why work with us?:
- Competitive pay and generous equity allocations with significant upside potential
- We've grown completely organically with no outside investment, with 2023 forecasted revenue at 70,000,000 USD globally
- UK employees get 25 days' annual leave plus UK public holidays
- Health insurance, along with extra dental and eye care cover
- Enhanced parental leave
- Cycle to work scheme and discounted gym memberships
- Individual learning and development budget and home office allowance
- Free Kindle, with Audible and Headspace subscriptions
- Free HeliosX products, as well as family discounts
- Our vertically integrated network of clinicians and pharmacies are capable of prescribing and delivering medicines to
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