Senior Content Designer - Leeds, United Kingdom - Better Placed Limited

Tom O´Connor

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Tom O´Connor

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Description

Better Placed are delighted to be working with an amazing company who are looking for a Senior Content Designer to join their growing Marketing & Communications team.

Reporting into the Head of Content, the purpose of this role is to:


  • Support the delivery of the client's content strategy and marketing campaigns
  • Produce quality digital content across the client's digital products and support marketing campaigns
  • Measure the performance of content and use insights to inform content plans

_Responsibilities_

  • Review existing content to ensure it remains useful to customers and up to date
  • Produce new content that meets customers' and business needs
  • Work with the company's clients and third party suppliers to ensure content is legally accurate
  • Monitor the performance of content and report on its impact
  • Proactively suggest content projects and improvements to digital products
  • Manage stakeholders to ensure content deadlines are met
  • Lead on content projects
  • Set KPIs for projects
  • Champion digital best practice and train others. This can include giving presentations to the company on the work of the content team

_Essential Experience_

  • Sound knowledge of digital best practice, accessibility standards and search engine optimisation
  • Experience using content management systems
  • Expert at using principles of plain English to edit complex information into digital content that is concise, accurate, relevant, and suitable for a nonspecialist audience
  • Experience of using research and analytics to understand user needs and measure the effectiveness of content
  • Experience of working across multiple digital products
  • Experience of mapping customer journeys and writing user stories
  • Experience of strong relationship management, demonstrating negotiating and influencing skills

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