Communications Director 12 Month Fixed Term Contract - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Main responsibilities
The role will manage the communications strategy for my client, both internally and externally. The role will manage two team members who specialize in internal communications, and social media.

They will interact closely with all members of the Communicationsand Marketing team and share in the responsibilities of creating optimal outcomes at a team level.

Specific responsibilities:

Media Relations

Drive the strategy and manage media relations across all target markets, with a focus on quality and aligning coverage to our strategy
Align the PR strategy with wider team strategy, changing corporate narrative, regional sales strategy and business priorities, e.g. fund priorities, launches and campaigns
Proactively manage PR agencies in UK, Italy, Germany and the Nordics
Proactively pitch to Asian and Iberian press
Nurture journalist relationships directly in key target media
Develop relationships with, nurture and manage spokespeople to build proactive engagement in targeted media, including briefing, guiding, facilitating and following up on media interactions
Monitor and analyse coverage to seek improvements and to drive focus for the PR agencies
Work with social media team to promote company media coverage and award wins on social channels
Repurpose or create content and manage the sign off process for use in the media including award submissions, press releases, reactive statements, bylined articles
Report and promote media coverage internally to relevant audiences, including quarterly analytics, and feeding into wider team reports
Leverage stakeholder travel roadshows for media relations activity
Brief CEO for external speaking opportunities
Manage award submission process

Proactive content

Work with the Investment Communications team or independently to create and/or support the process around proactive content initiatives including insights, digital content, social posts, bylined articles, advertorials and other ad hoc pieces, both for proactivepitching to press and to support wider content strategy
Work closely with investment teams and sales teams to leverage, repurpose and produce external content
Feed in new content ideas to support team projects and strategy
Work with legal and compliance to ensure all regulatory requirements are met and the correct signoff procedures are adhered to

Internal communications

Support direct report managing internal comms and guide strategy surrounding this
Provide senior stakeholder support and guidance around issues management, taking the lead and nurturing talent
Continue to develop internal communications talent to support external communications

Social media

Support direct report managing social media and guide strategy surrounding this
Nurture and develop talent through proactive people management
Review and approve all social media posting
Work with social media team member, legal and compliance to ensure all regulatory requirements are met and the correct signoff procedures are adhered to
Guide and support social media talent through regulatory and business considerations around social media activity

Other

Act as lead for team DEI workstream to push team goals
Work with Senior Marketing Director to support 'Solution' focussed strategy
Support RFP team in ensuring consistent corporate narrative for RFP/DDQ requests

Experience & Attributes

Proven experience at working in senior roles within Communications
Inhouse experience in asset management preferred
Experience in managing multiple PR agency relationships
Existing good journalist relationships in relevant publications
Experience in internal communications
Experience in issues management
Knowledge and understanding of fixed income markets
Experience in leading diverse, crossfunctional projects in a fastpaced environment