Marketing Executive - Horsham, United Kingdom - EMD UK

Description

Introduction

EMD UK is the national governing body for group exercise.

Our vision is healthier communities through group exercise, and we aim to achieve this through our mission: to support group exercise instructors to be the best they can be.

EMD UK has undergone significant change over the last two years and now has a much higher profile, membership numbers and credibility across the physical activity sector.

The board has recently approved a new five-year strategy which focuses on instructor engagement, instructor quality, social impact, reputation and influence.

A key driver is delivering growth within the group exercise sector by representing both individual instructors and organisations, and collaborating with partners and stakeholders while meeting the following challenges:
ensure financial and strategic success in a challenging economic climate oversee the delivery of a regulatory and governing framework for group exercise instructors in partnership with CIMSPA and Sport England

EMD UK is a non-profit distributing company limited by guarantee, financially supported by Sport England. The organisation's annual turnover is £2m with a large proportion provided by Sport England. We have 23 staff and 12 board directors, and we operate across the country. We have a strong commitment to equality, diversity and inclusion.

The current chair has played a key role in developing the strategy, building the relationship with the sector partners and significantly improving the organisation's governance.

We are now seeking a chair who can build on these achievements and:
create new partnerships within and beyond the fitness sector represent the organisation externally alongside the CEO.

01

Our vision
Our vision is healthier communities through group exercise. We know this can be achieved because of physical, mental and social health benefits that group exercise brings.

Our mission
Our mission is is to support group exercise instructors to be the best they can be.

Not only will we support instructors to get qualified and insured but we'll also support them to develop professionally, follow best practice and sustain their businesses in a changing world.

Our role
To be the leader, influencer, collaborator and

01 coordinator across the group exercise sector with a focus on the instructor workforce

To be the voice of group exercise, providing advice, support

02 and guidance to the workforce and wider ecosystem to achieve greater collaboration and to create healthier communities

03 To create solutions for the problems that instructors face, as well as identify opportunities for improvement

04 To raise standards in the group exercise instructor workforce, leading to higher quality experiences for all

02

Our role in the physical activity world Sport England's strategy, Uniting the Movement, sets out a vision for sport and physical activity in England: a nation of more equal, inclusive and connected communities; a country where people live happier, healthier and more fulfilled lives.

EMD UK's vision and mission closely aligns with this vision and as such we fully support Uniting the Movement.

Sport England has invested in EMD UK as a system partner with two key roles in the physical activity ecosystem:
To connect and influence

To lead and regulate a discreet across the sector. and defined part of the system with the ability to shape and influence it.

Our systemic role will increase substantially as we grow our reach and engagement with group exercise instructors. We will adapt and shift these work areas to place more emphasis on tackling inequality. We will also communicate our role in tackling inequalities to external partners.

As a workforce NGB we will focus our efforts on adult instructors.

Our role in providing positive experiences for children and young people is to advise and influence group exercise programmes to ensure they meet children's needs.

We are a unique sector, one made up of predominantly micro-businesses and self-employed people who are well placed to have a positive impact on underrepresented communities.

Our challenge is to retain and increase the diversity we see across our workforce, and to gather the insight and knowledge to support it, especially as we grow our direct reach.

For our governing role, we will build on our strong relationship with CIMSPA to support workforce regulation for group exercise instructors, in line with the
Workforce Governance agenda, the Whyte Review and recommendations of the
National Plan for Sport and Recreation Committee. This will provide CIMSPA with our specialist expertise which in turn means better regulation and governance of instructors.

03

What is This Girl Can Classes?
This Girl Can, one of Sport England's most prominent projects, launched in 2015.

The initiative aimed to increase the number of women regularly participating in exercise, which in 2014 was 1.75 million fewer than men in the UK.

The campaign has succ