Senior CRM Executive - Chester, United Kingdom - Better Placed Limited

Better Placed Limited
Better Placed Limited
Verified Company
Chester, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Senior CRM Executive

Luxury Travel

Cheshire

£35,000 + Package
We're really pleased to be supporting this client on their latest hire, Senior CRM Executive.

This is a really exciting consumer brand, authentically themselves, innovative and creative.

An established brand that has been through incredible growth, doubling in size year on year.


The Brand:


  • Heritage brand with over 100 years in the market. Iconic brand name
- £100+ Million Turnover

  • Record breaking years and on track to have the best ever year. Outperforming precovid times.
  • A team that are genuinely enthusiastic, driven, brave and want to achieve.

Key responsibilities for this role include:

  • Support the brands overall CRM strategy, tracking it's performance and keeping CRM as a key channel as part of the overall digital strategy.
  • Ensure the database is segmented effectively for targeted campaigns.
  • Optimise the retention strategy for the brand, building customer loyalty.
  • Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business

What I am looking for:


  • Extensive experience within CRM, including eCRM and core acquisition automation programmes.
  • 2/3 years within CRM, working on a number of different ESP is ideal.
  • Creative campaign delivery and content
  • Knowledge of customer segmentation.
  • Experience within with data, data in separate teams to create a single customer view.
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