PPC Executive - Peterborough - Echo Web Solutions

Description

Are you passionate about Paid Media / PPC and looking for the next challenge? Do you want to make an impact in a growing Digital Marketing agency? We are searching for a talented, motivated individual to join our team as our new PPC Executive.

As part of the continuous growth of the business, we now have an exciting opportunity to join our team as our PPC Executive, to work within our Delivery team and wider departments to implement cutting edge strategies to ensure our clients have the best organic visibility.

Duties will involve managing the online presence for various clients with a strong focus on Google & Microsoft PPC, whilst working alongside other channels.

We're serious about building our business and we believe now is a fantastic time for someone to join us in this role, as we continue through a period of sustained growth and evolution. Come and be a pivotal part of our journey

Job description

This role will be responsible for managing and optimising PPC advertising campaigns across various platforms (Google, Microsoft, Meta & LinkedIn). Your goal will be to increase our clients' ROI through effective paid strategies and meticulous analysis. You will collaborate with other members of the digital marketing team to ensure cohesive and successful marketing campaigns.

You will be regularly reviewing the performance of our clients campaigns as well as planning and optimising campaigns across paid search advertising and paid social advertising.

Does working with a growing organisation on multiple campaigns sound exciting? If you like being organised and taking the lead with paid strategy, then this could be a great opportunity for you.

Key Responsibilities

• Plan, implement and manage PPC campaigns across Google Ads, Microsoft Ads, and social media platforms (e.g., Facebook, Instagram, LinkedIn) that are aligned with our clients business objectives
• Managing client budgets across paid campaigns, according to the set spending targets
• Working with internal Account Managers to plan work to improve and enhance performance
• Identifying trends in PPC and providing recommendations for improvement, we want you to be a subject matter expert, and are kept up-to-date on the latest features and releases
• Create compelling advert copy and create engaging ad visuals (collaborating with team)
• Optimising paid campaigns on a regular basis
• Monitor and analyse campaign performance, making data-driven decisions to improve ROI
• Liaising with Google and Facebook product experts to enhance campaigns
• Reporting to the Account Managers and Digital Marketing Manager of any over/underspending
• Prepare detailed performance reports and present findings to internal stakeholders and clients
• Working closely with Account Managers and internal stakeholders to report on performance, enhance campaigns and advise on next steps
• Working closely with Account Managers and internal stakeholders to create paid campaign strategies against business and commercial objectives
• Liaising with Account Manager and internal stakeholders to advise on additional scheduled time to action changes for campaigns and the priority of this
• Reviewing areas to improve conversion rates including evaluating the online customer journey (CRO)
• Planning and creating landing pages to be used for PPC campaigns (alongside campaign managers)
• Working alongside other digital channels, to ensure the PPC strategy is aligned with others
• Managing Google Merchant Center for our PPC clients including troubleshooting feed issues and liaising with relevant team members to fix any errors
• Perform PPC health checks/audits for potential new clients and provide actionable insights and recommendations

Requirements

• Proven experience as a PPC Executive or in a similar role
• Preferable to have previous agency experience
• Strong understanding of PPC principles, ad platforms and best practices
• Proficiency in using PPC tools and platforms
• Excellent analytical skills and the ability to interpret complex data sets and business objectives
• Strong analytical skills and ability to effectively communicate strategic insights in a simple way
• Ability to manage multiple campaigns and projects simultaneously
• Detail-oriented with strong organisational skills
• Experience with conversion rate optimisation (CRO) and landing page design would be beneficial

What we can offer you

• Exposure to a large variety of marketing channels
• An environment where no two days are the same with constant variety
• A hands-on, agile and consistent approach to training and development
• Opportunities for role progression and career advancement
• Collaboration between a team of experts always striving to deliver the best

What to expect

Echo is one of the fastest-growing digital marketing agencies in Cambridgeshire. We work closely with our clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. We work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge

Ever since Echo started in 2012, we've been consistently growing and improving as a business. We have high ambitions and because this is a new role, there is ample room for career development as our requirements increase.

You'd be joining our team of passionate digital marketing and website design professionals who work hard to deliver real results for our clients. We're a team of like-minded, approachable people all with the same drive to be the best.

We champion a culture of innovation and out-of-the-box thinking, making sure we have fun along the way. From monthly team lunches to content-packed weekly meetings, we're dedicated to building an enjoyable and supportive work environment that never fails to have a 'glass half full' approach to work.

Our values

• Be the Best- Always positively strive to be better
• Be a Go Getter- Relentlessly chase success for our clients
• Be Straightforward- Always keep it simple
• Be Daring- Think differently, creatively and challenge the norm
• Be Responsible- Look after and care about our team, clients and projects

Perks

• Team outings, social events and a friendly workplace
• Flexible working times
• Industry related events (both internal and external)
• 31 days annual leave
• Extra day off for your birthday
• Flexible bank holiday use
• Employee pension scheme
• Casual dress
• On site parking
• Published salary banding & pathways
• Personal development plans with regular reviews
• Regular training courses, sessions and resources
• Cycle to Work scheme
• Free flu jabs
• Free eye tests
• Huge range of office snacks including fruit, cereal bars and sweet treats