Business Director - London, United Kingdom - Hogarth Worldwide

Tom O´Connor

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Description
Hogarth is the Global Content Experience Company.

Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson.

With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.


The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.


Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.


A Hybrid working model


Now offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week.

The expectation is that working life at Hogarth will involve working from the office for about 60% of the time for most people.

Please speak to the Talent Acquisition team to find out more information.


What does a Business Director do at Hogarth?
The role


By understanding Hogarth's full breadth of services, our Business Directors bring smart solutions to clients, helping them transition and transform their business.

You are a hunter and team builder who drives client business, as well as grows Hogarth's opportunities and revenue.


You add value by maintaining and growing client relationships and are valued by senior clients for your partnership and strategic guidance.

You are a driver of growth, who identifies new business opportunities and manages new business pitches to grow your portfolio of business.

A storyteller who can drive and lead business with the ability to write and present decks with flare and precision.

An exceptional leader of clients, complex teams and individuals, you epitomise our brand values, are passionate about the business and inspire others to continually push to be better.

You partner with the Global Client MD (GCMD) and Global Client Lead (GCL) as well as the wider team helping to deliver the right strategic messaging and expectations for delivery excellence.

Key areas of responsibility


Growth and account planning:

  • Support GCMD and GCL in driving agency revenue growth across new business
  • Drive organic strategic business growth through strong relationships, a solid knowledge of your clients' business, strategic direction and competitive landscape
  • Focus on cross selling our capabilities and services to extend our offering to clients;
  • Partner with the Commercial Team and Client Operations Director to formulate plans to manage and leverage opportunities to drive client business and partnership ;
  • Drive and maintain a client business development plan, comms and contact strategy (per client) and identify specific opportunities and actions
  • Play a key role in new business pitches;.

Relationship management:

  • Build client relationships based on plan agreed with GCMD/ GCL
  • Seen as a trusted advisor on Hogarth's capabilities and provides guidance and counsel to clients to help them achieve their business objectives by developing the right production.

Strategy:

  • Responsible for daytoday management of overall client engagement and relationship health
  • Monitor client satisfaction metrics and associated performance measures. Ensure negative feedback is escalated to GCMD, is addressed directly with clients and corrective action plans are implemented.
  • Deep understanding of client dynamics and objectives, manage client expectations for the agency and course correct potential client issues. Briefing GCMD/GCL and agreeing a quarterly plan
  • Working closely with the GCL to understand contractual obligations and commercial arrangement and how these impact our ways of working as well as profitability.
  • Provide strategic insights to clients on a monthly/quarterly basis
  • Partner with Client Director and/or Client Operations Director to drive account governance including Quarterly and Annual Business reviews and ensure flawless delivery

Collaboration:

  • Work with GCMD/GCL and Client Operations Director to understand who the right capability experts are to bring in to unlock opportunities for growth ;
  • Partner with Client Delivery to develop and maintain high levels of team effectiveness and satisfaction ;
  • Maintain high level of trust and respect among department heads in Creative, Production, Operations, Technology, Finance and SMEs ;
  • Partner with Client Delivery to navigate when there are conflicting priorities
  • Work with Hogarth Global ExCo and Hogarth Marketing Team to tell the story of Hogarth by delivering compelling case studies and content sound bites

Leadership:

  • Create a culture of freshthinking, collaboration, respect, equality, d

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