Product Marketing Manager - Nottingham - Alchemy

    Alchemy
    Alchemy Nottingham

    6 days ago

    £55,000 - £95,000 (GBP) per year *
    Description

    About the job Product Marketing Manager - £55K


    To lead the Product Marketing function, delivering customerresearch and go-to-market strategies across the client's product portfolio.

    PRINCPAL DUTIES AND RESPONSIBILITIES


    The role holder will be responsible for:

    Understanding the market

    • Research markets, gain anunderstanding of sources of industry and market data
    • Seek out industry reports,articles and attend relevant events
    • Clearly articulate customerproblems in our markets (by industry) and how our products solve them
    • Speak regularly withcustomers, conduct win/loss analysis, run surveys, review analytics, andcontinuously validate this understanding

    Competitor analysis

    • Understand the competitivelandscape and clearly articulate our USPs and those of competitors
    • Track and analyse competitivepricing and feature gaps

    Go to market and commercial planning

    • Guide the quarterly Sales& marketing plan through identification of target sectors/ industries andmarket problems/ use cases for each territory
    • Coordinate Marketing and Salescampaigns, Sales training, and Product Marketing activity to support revenuegeneration
    • Ensure alignment ofgo-to-market roadmaps to the Product Business Plan
    • Set product pricing, based on thorough market analysis, and develop pricing strategy for each product
    • Provide product specificationand pricing guides to support go-to-market activities
    • Arrange and support sufficienttraining for Sales teams
    • Liaise with marketing toensure effective communication of problem, solution, features and benefits tocustomers
    • Support Product Owners inproducing clear positioning statements and demos
    • Ensure Sales knowledge basesremain up to date and well curated, including the Use Case Dashboard

    Line manage Product Owner and Product Analyst

    • Coach and develop your team,ensuring clear objectives aligned to business objectives and focuseddevelopment plans to support succession planning
    • Act as a support/ escalationpoint in dialogue between Product, Marketing and Sales
    • Support Product Owners inproducing clear positioning statements and demos

    SKILLS/EXPERIENCE:


    The job holder will be an exceptional candidate, with aproven track record in a similar role. In particular, they are required tohave:

    • Experience in customerresearch, pricing, and product marketing
    • Good interpersonal skills andexperience of interacting with internal and external customers
    • Proven experience working withcross-disciplinary teams
    • The ability to understandcomplex technical concepts and present them simply
    • Experience working in aProduct function
    • Developing, delivering, andsupporting business processes

    #J-18808-Ljbffr
    * This salary range is an estimation made by beBee
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