Head of Marketing - London, United Kingdom - Value Retail

Value Retail
Value Retail
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Head of Marketing - Clienteling

  • London, GB
  • Full Time
    Head of Marketing
  • Clienteling ¦ Central ¦ Permanent/ Full time

Something Extraordinary Every Day

  • The Head of Marketing
  • Clienteling is responsible for developing the marketing strategy for acquiring and retaining Private Clients, as well as the [Shop from Anywhere] clienteling program. In addition, the Head of Marketing
  • Clienteling will be coordinating the design, development, and delivery of content to acquire, engage, and retain high net worth (HNW) clients of The Bicester Collection, as well [Shop from Anywhere] clients.
    What you will be doing
  • Develop and execute marketing plans that support the growth of the Clienteling business
  • Collaborate with crossfunctional teams in PR, Partnerships, Marketing, Hospitality, and Operations to drive client acquisition and to maximise the use of physical spaces inside our villages
  • Brief compelling content and messaging that differentiates the Clienteling program within source and local markets and be a custodian/ champion of the content among local Village teams
  • Brief the creation of and produce global program collateral to complement playbooks and toolboxes to guide local efforts, for use with PR and central partnerships to acquire new Clients
  • Develop and maintain strong relationships with key stakeholders across Leasing, Retail, Operations, Partnerships, and Communications teams to ensure alignment and support of marketing initiatives internally and with external brand partners

What makes you special

  • Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking.

To be successful with us, you'll have:

  • A minimum of 10 years of marketing experience, with a focus on clientelling initiatives in luxury retail, hospitality, and/or financial services
  • Proficiency in Salesforce Marketing Cloud
  • Proficiency in WhatsAppforBusiness, Live-Streaming platforms e.g. Bambuser
  • Understanding of Digital Media & SEO
  • Proven experience delivering successful acquisition and retention marketing initiatives, specifically targeting HNW / "black book" clients
  • Clear understanding of luxury branding, as proven through work with brands present in The Bicester Collection's villages
  • Experience working with thirdparty partners (financial, publishing, hospitality) on cobranded opportunities including events and communications
  • Strong strategic and analytical skills, with the ability to develop and execute effective marketing plans
  • Excellent written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels of the organization
  • Strong project management skills, with the ability to prioritize and manage multiple initiatives in a fastpaced environment
  • Welldefined understanding of guest journeys and client relationship management
  • Fluency in multiple languages, including English, French, Italian, German, Spanish, Arabic, and/or Mandarin

There's no one quite like us

  • The Bicester Collection are the worlds' leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.
  • Our Vision is to be the best shopping destination in the world.
  • Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.
  • Our Brand Promise is to offer something extraordinary every day.
  • Our Five Values are the glue that bind us together and allows us to lead ahead:


  • Authenticity

  • Always do the right thing


  • Innovation

  • Think outside of the box


  • Passion

  • Do what you love and love what you do


  • Critical Thinking

  • Challenge the obvious


  • Vision

  • Be mission driven always

Why we're exceptional

  • The key to our success is the quality and commitment of our people.
In return for your hard work and commitment to our values, you'll receive a generous salary and we'll also reward you through our Feel Good Programme which offers the following benefits:


  • Lifestyle
  • Our Lifestyle benefits include life assurance, income protection, pension, leisure travel insurance, an electric car scheme, a discounted shopping portal, discounts across our Villages, a referral bonus and season ticket loans.
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Physical:


  • Our Physical health benefits include private medical cover, virtual doctor support, dental insurance, health screening, a cycletowork scheme, eye care and flu vaccinations.

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Mental
  • Our Mental health benefits include access to professionals as well as support from trained mental health 'first aiders' from across the business, an employee assistance programme and free acc
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