Digital Marketing Executive - Borehamwood, United Kingdom - Lynx Recruitment Ltd

Lynx Recruitment Ltd

Verified Company

Borehamwood, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Marketing Executive

Borehamwood - Up to £35,000

Lynx recruitment is working with an exciting Insurance company based in Borehamwood who are now looking for a Digital Marketing Executive.

They are looking for a motivated individual who has the ability to manage multiple projects to join their Team.

Your role will be focusing on the support of planning and activating campaigns that work to drive both customer and prospect engagement and alsogenerate interest in their products and services.

Responsibilities:

Deliver marketing campaigns with the aim of acquiring and retaining customers
Manage the process, implementation, tracking of each campaign
Brief and oversee the production of work from internal and external designers, copywriters and producers
Deliver regular reports of campaign performance, including web analysis and evaluation.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Budget campaign forecasting and ensure campaigns are kept within the agreed budget spend
Maintain regular measurement of ROI for campaign delivery and use campaign evaluation data to inform new campaigns
Act as the point of contact for thirdparty advertisers for our publisher website and support delivery of these campaigns
Conduct competitor research and analyse benchmarking data
Recommend website and campaign optimisations based on research
Work closely with sales and marketing teams to identify opportunities for new client acquisition and growth
Ensure accuracy of marketing materials, checking for brand consistency and that collateral has followed sign off process

Preferred Skills:

The ability to manage multiple projects, work within a budget, meet deadlines and ensure ROI from campaigns
Excellent writing skills
Good numerical skills to analyse and present data
Paid social media targeting
Analytic tools such as GA and Heap
Experience in using planning tools such as Notion and Trello

Benefits: