Digital Marketing Executive - Crawley, United Kingdom - Reed Marketing & Creative

Reed Marketing & Creative

Verified Company

Crawley, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Reed Marketing & Creative are currently recruiting on the behalf of an industry leading, global company who are looking for a
Digital Data Executive to join their team.

We are looking for an ambitious Digital Data Executive to deliver actionable insights using innovative analytical tools and their digital analytics expertise.

Your role will be responsible for identifying, validating and communicating actionable insights to improve the performance of digital marketing channels across multiple geographies and markets.

The role's key responsibilities will include:
Maintain monthly analytics reporting for all key performance indicators across our digital marketing estate.

Based on the monthly reports, generate actionable insight around the performance of our websites, paid search accounts and enquiry tracking platforms to include potential recommendations to drive additional site traffic and/or site conversion.

Liaise with internal team members and external third parties to leverage best practice learnings across key digital marketing channels (e.g. paid & organic), this will include both data analysis and the development of recommendations based on the insight.
Actively lead the development of recommendations based on 'actionable insights' from our digital marketing estate.

Skills
12 months + commercial experience with
Google Analytics.
Experience using Business intelligence tools such as Qlik, Tableau and Google Data Studio.
Good hands-on knowledge of SQL structure languages.
Ability to merge data from multiple sources into data suitable for analysis.
Working with relational databases and large data sets.
Knowledge of how APIs for key platform providers work.
Experience with Microsoft Excel formula and SQL for data manipulation.
Understanding of digital marketing channels such as SEO and PPC.
Understanding of social media listening and social media KPIs.
Ability to create clear and simple written presentations from complex analytics.
Oral presentation aptitude in order to present insights in person.

If if your skills match up to the requirements and you'd like to know more about this role we would love to hear from you