Sports Promotions Lead - London, United Kingdom - LiveScore Group

LiveScore Group

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Hybrid working: 2 days in the office per week Tues - Thurs

The Role

Reporting to the Senior Sports Promotions Manager, this role will cover all aspects of sports promotions and marketing with a focus on Bonus campaign planning, marketing, and analysis, as well as segmentation and customer journeys.

You will develop a clear understanding of the player activity to help increase retention and revenue.

You will also carry out various marketing activities, including campaign creation, digital, media, brand, and product development.

LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today.

We are passionate and excited about what we do in the Sports Media, Gaming and Betting sector and are proud of the high ratings we have achieved.

We live our values, aiming to enhance and increase the enjoyment of sport through innovative products and immersive experiences. Trust is important in how we work, ensuring we are a collaborative unit who holds each other accountable. Relentlessly ambitious in everything we do, we embrace change and understand that failure is part of success.

We use our platform for positive social change and work to build a company our employees are proud to work for.

We have a long-term commitment to diversity and inclusion.

Our I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum is critical to our business and is embedded in our organisational structure to support a sense of belonging for everyone and to create a culture that allows all employees to thrive.

We know a job description can often deter an applicant who does not believe they match 100% of our requirements.

If you are interested in this position and have relevant experience, then we would still love to hear from you.

Key Responsibilities

Planning of the promotional campaign calendar for specific territories.
Executing, analysing and reporting on campaigns through various data platforms, suggesting, testing and implementing new strategies to improve future performance
Develop an indepth understanding of activity from all player segments
Working closely with the Casino Promotion Team to maximise crosssell opportunities during key sporting events
Collaborate with the trading team to work with on the creation of pricebased promotions and enhancements
Work with the Insights team to help assess promotional performance for Sportsbook
Writing Terms and Conditions and promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams
Resolving escalated Sportsbook queries (CS, trading)
Competitor analysis and market development

Skills, Knowledge and Experience