Marketing Automation Specialist - Cleckheaton BD

Job summary

We are seeking a skilled Automation Specialist to join our dynamic team. The ideal candidate will possess a strong background in marketing automation, project management, and IT solutions.

Responsibilities

• Develop and implement marketing automation strategies to improve lead generation and conversion rates.
• Manage SEO initiatives to enhance online visibility and drive organic traffic.
• Oversee project management tasks to ensure timely delivery of marketing campaigns.
• Utilise Adobe Photoshop for creating visually appealing content for digital platforms.
• Maintain and update the company website using WordPress, ensuring it is user-friendly and optimised for search engines.
• Create and manage Google Ads campaigns to maximise ROI on advertising spend.
• Conduct thorough analysis of campaign performance using Google Analytics to inform future strategies.
• Write compelling copy for various marketing channels, including email marketing and social media.
• Manage social media accounts to engage with audiences and promote brand awareness.
• Collaborate with B2B teams to develop targeted marketing strategies that align with business objectives.
• Demonstrate strong leadership skills by guiding team members in achieving project goals.
• Utilise Microsoft Office tools, including Excel and PowerPoint, for reporting and presentations.
• Exhibit excellent time management and organisational skills to handle multiple priorities effectively.

Job description