Digital Marketing Coordinator - London, United Kingdom - Parkside Office Professional

Parkside Office Professional

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

My client are a global and well known brand based in West London who are looking for a Digital Marketing Specialist to develop and deliver their digital B2C strategy and to utilise their brands and assets to create, improve and maintain valuable and engagingcontent across their B2C and B2B platforms.

We are looking for an established Digital Marketing Specialist who has worked within either the FMCG or Consumer product area with experience of multi digital channel engagement with technical expertise to optimiseengagement, reporting and to deliver on digital projects.

Responsible for the digital B2C strategy for all brands
Manage the content plan across all owned digital B2C and B2B marketing channels (website, social media, apps and elearning platforms)
Creating, improving and maintaining valuable and engaging brand content for all brands for all our B2C and B2B platforms
Monitor and tracking of all digital marketing activities and platforms against defined KPI's
Support the wider Communications Team in the delivery and development of industry leading digital content initiatives for brands
Uncover consumer insights and deliver innovative digital marketing solutions to maintain high levels of consumer interaction
Ensuring that our B2C platforms are 'consumer friendly and reflect the consumers journey
Optimise brand and product content for SEO
Working with agencies and internal colleagues to ensure all digital platforms are functioning, optimised and updated
Professional qualification in Marketing or related fields
Minimum 3 years experience in Digital Marketing
Identifying target audiences
Latest digital marketing trends
Devising content that engages, informs and motivates
Hands on experience with SEO, SEA and web traffic metrics
Expertise in content & social media platforms and associated KPI's
Website software systems experience
Experience in emarketing platforms
Project management skills and attention to detail are essential as are excellent communication and writing skills in English
A professional qualification in marketing or related fields is desirable as is previous experience in marketing/agency management

Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.