Marketing Executive - City of London, United Kingdom - WTW

WTW
WTW
Verified Company
City of London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
WTW attracts high-caliber individuals from around the globe.

Join our Markeing team and look forward to:

  • Diverse and inspiring colleagues and approachable leaders
  • Stimulating work in a fastpaced, intellectually challenging environment
  • Direct interaction with senior management and latitude for individual responsibility
  • A culture of integrity, partnership and high performance

The role of Marketing in WTW is to support the company's growth and revenue goals and to protect and promote a consistent global brand.

As trusted business advisors, the marketing group functions as an integrated global team providing comprehensive supportto all business segments and regions through well planned and executed marketing campaigns.

Our marketers bring business acumen and relevant experience to core marketing strategy and execution, project management, communication and team building.

We are thecore of the OneWTW mindset.

The Marketing Coordinator is responsible for supporting the coordination and delivery of marketing activities for the Marketing Manager and in some cases the LOB Marketing Director.

The role holder will be a key support in the delivery of the marketing planand therefore a vital coordinator across all marketing teams and functions.

While the role is based in GB, the primary focus will be supporting the GB Retail and Global R&A. This means the role requires working with Marketing colleagues and Line of Business teams across the global network.

The Role

Marketing Delivery:


  • Key support to the Marketing Manager in the delivery of the marketing plan and all its elements and tactics within agreed timelines and budgets. Includes activity in GB and in the local teams.
  • Coordinate and liaise with regional and global marketing colleagues including the CoE's (Communications, Design, PR, Digital and Research/Analytics) as required to deliver campaigns and programmes
  • Support the Marketing Manager with the delivery of client events f2f and webinar. Liaise with the CoE Event Teams for brand and process alignment. Liaise with the CoE Communication Teams to ensure appropriate advertising of the event on our Intranet,Internet and social media tools. Liaise with local Line of Business (LOB) administrator as appropriate
  • Evaluate marketing campaigns to ensure that the activity is helping the company to achieve its sales goals. Use the activity to help guide and improve future marketing initiatives
  • Manage the (LOB/Campaign) marketing mailing activity ensuring that mailing lists are accurately built according to their target audience and via coordination with relevant LOB administrators, ensure that contact data is uptodate.
  • Actively support and advise stakeholders during project execution and deliver to their needs, with a sense of urgency and accountability

Relationships:


  • Develop good working relationships and work closely with other members of the marketing team to ensure consistency of approach to marketing activities and to share new ideas and best practices both in GB and globally.
  • Develop and maintain good relationships with key individuals within the Line of Business/Campaign, in GB and globally by understanding their business issues and providing proactive advice

Business awareness:


  • Develop and maintain a good understanding of the products, services and solutions that the Line of Business/Campaign offers to clients
  • Understand the importance of global connectivity for growth of the global business teams and collaboration with industry initiatives

Other:


  • Offer assistance and accept help from colleagues to accomplish marketing activities and priorities
  • Develop and maintain a good understanding of the full range of products, services and solutions that WTW offer to clients as well as the different markets and buyer hubs that exist.
  • Operate within WTW agreed policies, procedures and core values, demonstrating a consistent and corporate approach.
  • The Coordinator will have a general understanding across all areas of the business
  • Londonbased with requirement to travel to other locations as required.

The Requirements

Essential:

  • Relevant marketing experience is essential, ideally gained within a professional services or a B2B environment.
  • Ability to work across geographies
  • Strong project management skills
  • Excellent organisational skills and ability to juggle a large workload and prioritise work effectively
  • Strong communication skills (both written and verbal)
  • Ability to use own initiative and work unsupervised, while recognising when to escalate issues or ask for help when required
  • Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
  • Credibility to work with, and to influence, colleagues at all levels within the company

Desirable:

  • Ideally hold Bachelor's degree in business with a concentration in marketing or equivalent.
  • Experience of working within a consultancy/insurance environment would be an advantage
**Equal Opportunity Employer
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