Head of Digital Marketing - London, United Kingdom - Major Players

Major Players

Verified Company

London, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Head of Digital Marketing - Health and Wellness Brand - London - £60k - £65k

I am working with one of the UKs fastest growing Health and Wellness brands who are redefining health through retreats, supplements, and nutrition training.

Not only have they won awards from some of the UKs well known lifestyle magazines, but they are alsorecognised by some of the biggest Fashion & Beauty powerhouses and in such a short space of time have really made their impact and now they are looking for a Head of Digital Marketing to help them scale and grow by pushing acquisition across all Paid Media.

As a Head of Digital Marketing working at this Health and Wellness company, you will:

Be leading the business in everything digital marketing, working alongside the CEO setting up strategies for growth
Create and implement a marketing and communications strategy that focus' on supporting the brand objectives including net/retail sales, operating profit and market rank/share in accordance with brand guidelines
Build the commercial targets for D2C and strategy for achieving this
Own, design and execute the integrated marketing calendar via high impact + resourceful campaigns
Create and manage activities across all channels, reporting on the results, running test and learns and occasionally optimise campaigns, reporting on the progress to the Board
Work alongside creative on designing and executing
Constantly be researching new growth opportunities and presenting them to the CEO
Be responsible for supporting the Digital Marketing Manager assisting in growth and paid channels, audience and creative
Initiate the development of relevant campaigns based on insights and add to the global brand
Constantly evaluate the customer journey ensuring an optimal customer experience

The ideal Head of Marketing will have:

Experience managing a team of Marketers
Good knowledge of all networks and platforms with a track record of running successful campaigns across all channels, including Shopify, Klaviyo and Google business suite
Have campaign experience across UK and US markets
An understanding of how the latest mobile updates impact digital marketing
Have experience working in a Scale Up/ Start Up company.

(For further assurance, please check my profile on LinkedIn and connect with me; in/courtnieruelmajorplayers)