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    • Social Media Manager - London - haysmac

    haysmac
    haysmac London

    1 month ago

    Default job background
    Description

    HaysMac is an award-winning firm of chartered accountants and tax advisors, with 40 partners and over 500 staff, providing advice and services to entrepreneurs, fast-growing and owner-managed businesses, charities and not for profit organisations across the UK and internationally.

    Our culture of support and progression means we grow together as one firm to best help our clients.

    About the Role

    This role is an exciting opportunity to support HaysMac's go-to-market strategy through driving the firm's social media presence and playing a pivotal role in achieving the ambitious firm-wide growth strategy.

    You will use your creativity and logic to produce social strategies that bolster the firm's outputs.

    The digital landscape will be your playground, specifically focusing on social media platforms.

    Key Responsibilities

    • Develop and execute creative social media strategies for sectors, markets, and service lines, including firm-wide initiatives.
    • Collaborate with the Marketing Assistant to oversee content calendars, campaigns, and posting schedules across platforms.

    Content and Community

    • Create engaging social media content aligned with brand tone.
    • Collaborate with internal teams to promote life at HaysMac, attracting top talent.

    Performance and Reporting

    • Track campaign performance using analytics tools.
    • Provide insights and recommendations for future campaigns.
    • Ensure comprehensive reporting across platforms.

    Candidate Requirements

    • Experience managing paid social campaigns across multiple platforms, delivering sales and engagement objectives.
    • Proven ability to optimise and manage paid social activity, working with agencies and creative teams.
    • Solid knowledge of social media platforms, particularly LinkedIn, X, and Instagram.
    • Strong content creation skills, including copywriting and visual storytelling.
    • Good analytical skills with the ability to break down campaign data.
    • Previous experience of upskilling team members and colleagues.

    Desirable Skills and Experience

    • Leveraging first-party data, audience segmentation, and creative testing to drive performance.
    • Strong ability to analyse performance insights and translate them into actionable recommendations.
    • Good understanding of scheduling and reporting software.
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Social media manager