Digital Marketing Executive - Leicestershire, United Kingdom - Macildowie Recruitment and Retention
Description
Macildowie are working with an established Manufacturer based in Leicestershire who are looking to recruit an experienced Digital Marketing Executive.
You will be responsible for the development and delivery of our online marketing activity, driving engagementacross our digital platforms through excellent copywriting and visual communications.
The role:
- Working with Marketing Manager to define and develop our online marketing strategy
- Manage the implementation of online campaigns and activity
- Create and schedule engaging content for Social Media campaigns across LinkedIn, Facebook, Instagram, Twitter and You Tube covering eight group companies
- Review campaign performance analytics to improve future campaigns
- Weekly reporting on analytics and develop an understanding of trends
- Create visual digital content using photography and video through editing and creation software (Adobe packages including Photoshop, InDesign and Premier Pro)
- Monitor social sites for engagement and responses
- Undertake market research and competitor analysis
Key skills/experience
- Must have experience of working within a digital marketing role
- Must have experience of using Adobe software
- Experience of using Premiere Pro video editing software or equivalent would be highly advantageous, however not essential
- Good understanding of SEO and PPC
- Creative mind with a good eye for detail
- Excellent communication skills, both written and verbal
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