Digital Planning Lead - London, United Kingdom - Wavemaker

Wavemaker
Wavemaker
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

DIGITAL PLANNING LEAD

Wavemaker Digital Planning
About Wavemaker

Digital Planning:


Wavemaker UK houses all its Digital Planning specialists in data-driven marketing into one unit, Wavemaker Digital Planning, focused on accelerating digital transformation for brands.

WM Digital Planning is a high-performance digital-first unit made up of experts which cover five core pillars.


The pillars include:
Digital Planning, Digital Maturity audits, Marketing technology, Analytics, and Data Strategy.


WM Digital Planning consists of c.20 specialists in London and Manchester, with an ambition to be the most distinctive and admired data-driven marketing practitioners in the UK.


We will do this through:

  • A singleminded focus on advancing clients' digital marketing maturity through technical innovation, analytical rigour, advanced audience design and a culture of continuous learning and optimisation
  • An agile operating model designed to help clients take control of their digital investment, including support for the creation of inhouse capabilities
  • Certified specialist expertise in leading marketing technology and media platforms, and a strong ethos of partnership and innovation with tech and digital media businesses
  • A technologypowered service model with a development roadmap focused on original data science to automate and optimise marketing delivery
  • A culture that rewards expertise and invests in training and developing specialist talent
  • A commitment to driving higher standards in digital media quality, transparency and the responsible use of data

Digital Planning:
Digital transformation needs focus and expertise.

Responsibility for accelerating the digital maturity of our clients' will be driven by our Digital Planning Leads - each Digital Planning Lead will be housed in one of the four Wavemaker Client Hubs.


The Digital Lead will be responsible for:

  • Driving progress against client maturity through the WM-Operating System and Digital Maturity Framework, a set of indicators and scorecards for datadriven marketing maturity.
  • Control of the overall digital channel investment and ensures WM commercial considerations are taken into account
  • Working with Wavemaker product owners, and with Data Partners on larger accounts, to ensure the right capabilities and technology are in place on the account to advance Digital marketing.
  • Collaboration with the Data & Tech teams, as well as identifying new opportunities to advance their clients through the suite of Digital Analytics solutions
  • Working 'upstream' with Strategy & Planning to ensure outputs from Provocative Planning are translated into credible Digital marketing approaches.
  • Working 'downstream' with Platform Leads and Nexus Activation teams to ensure that the Digital marketing approach is activated with rigour and innovation.
  • Ensuring that all Digital channels are fully integrated into weekly/monthly client updates and meetings (this includes Ecommerce, Affiliates, and OneSearch (PPC & SEO)
  • Supporting a 'fluid' way of working with Platform activation resource within each client hub
  • Being accountable to the Client Managing Directors (CMDs) and Head of Digital Planning for the timely, highquality delivery of Digital marketing on the account.
  • Adopting Agile workflow principles visualising and valuing work, whilst prioritising tasks with the relevant Platform Leads and activation specialists.
  • Working on new business pitches and bringing the strongest Digital solutions to our pitch RFI, RFP and presentations.


The Digital Planning Lead will have a split reporting line - into their CMD (or General Manager) and Digital Planning Partner.


Digital Planning Lead Requirements:


To perform effectively, the Digital Lead will need to be a credible, practical advocate for Digital marketing excellence within his or her client group.


This means demonstrating the following characteristics:

  • An operational lead capable of inspiring and managing great work from activation specialists : OneSearch (PPC/SEO) Programmatic, Social, Affiliates) and from specialists in Digital Planning disciplines (Ecommerce, Addressable, Data Strategy).
  • A detailorientated champion for original, intelligent Digital marketing work on every brief, who will work to get the best out of technology, data, audiences and activation.
  • Able to build credible, expertisebased working relationships with senior digital marketing and media clients.
  • An insatiable appetite for growing Digital, demonstrating enthusiasm, positive provocation and innovation within day to day work or specific Digital objectives.
  • A pragmatist and a collaborator who can work effectively with peers to design solutions, especially Data Partners and Platform Leads within his or her client group.
  • A good translator of strategic marketing requirements (developed by Strategy & Planning) into practical Digital marketing activation plans that balance rigour, innovation and learning.
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