2x Marketing Officers - Coventry, United Kingdom - CV Life

CV Life

Verified Company

Coventry, United Kingdom

1 day ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

(1x Post at CSF, 1x Post at CCT)

Reference Number:
CCT008**
Hours: Full Time

Rate of Pay:
£25,000 per annum

Closing Date: 26th February 2023

This is an exciting opportunity for two driven marketing professionals to lead on delivering targeted, innovative and creative cross-channel marketing campaigns for all venues operated by CV Life.

As the Marketing Officer, you will be an integral member of a fun and dynamic marketing team, joining us as we continue to transform the profile of CV Life and its venues locally, regionally, and nationally.

There are two Marketing Officer vacancies:

Marketing Officer - Leisure (CSF): Working across The Wave, Alan Higgs Centre, Xcel Leisure Centre, Centre AT7, Moat House Leisure Centre and Mana Spa.

Marketing Officer - Culture (CCT): Working across The Herbert Art Gallery & Museum, Coventry Transport Museum, Lunt Roman Fort and Coventry Archives.

Reporting to:
Marketing and Communications Manager

Scope:

Coventry Sports Foundation and Culture Coventry Trust are operating as CV Life, so that the scope of this Job Description as a CV Life document extends to cover the employment of employment contracts held with either Coventry Sports Foundation or Culture Coventry Trust.

Overall purpose and objective of the role:

The Marketing Officer will lead on delivering targeted, innovative, and creative cross-channel marketing campaigns for venues operated by CV Life.

Main Duties of the Role:

Work with the Marketing and Communications Manager to formulate the annual marketing plan.
Coordinate and deliver targeted and impactful campaigns utilising the full marketing mix within the allocated budget.
Plan, create, source or coordinate the production of highquality content for owned, paid and earned media channels e.g. social media, magazine ads and newsletters.
Setup digital and payperclick advertising campaigns across various platforms e.g. social media and search engine.
Support with the planning and delivery of marketing campaigns across CV Life's venues, as and when required.
Support work with local and national partners, DMO's and bodies to increase awareness of venues and identify partnership opportunities.
Source agencies and suppliers, and manage relationships to ensure services are delivered as per the brief.
Proof check content produced by internal and external resources to ensure it is audience focussed and communicates the key messages.
Monitor effectiveness of campaign performance and develop contingency plans as and when required, which coordinate internal and external resources accordingly.
Assist with implementing initiatives and delivering actions from the Audience Development Plan and monitor impact to help improve future marketing plans.
Carryout visitor research, use analytics platforms and reporting dashboards to translate data into useful campaign insights and to inform future marketing campaigns.

This job description is neither exhaustive nor exclusive and may be reviewed and updated depending upon operational requirements and staffing levels.

Responsibilities for all employees:

To embrace and lead by example on the Company's key values of PRIDE, PASSION and PERFORMANCE or those that might at any time be subsequently redefined.
To undertake all duties and fully comply with all of the Company's general standards and those relating to the specific requirements of the role.
To carry out tasks at a range of sites that are either operated or managed by the Companies / Trusts or where services are delivered by the Companies / Trusts.
To be involved in any aspects or opportunities for sharing of good practice, expertise and responsibilities within the Companies / Trusts. To generally help promote the work and public image of the Companies / Trusts, always maintaining high standards of customer service and personal appearance.
To attend and fully engage with all internal training and development requirements and opportunities, and maintain such qualifications as required by the demands of the role.
To interact positively with customers adopting a friendly and professional approach at all times.
To support the Company's commitment to providing a safe environment for children, young people ad vulnerable adults, ensuring awareness of the Company's Safeguarding Policy, Procedures and Practice Guidance, and to be vigilant, reporting any safeguarding concerns without delay.
To comply with the General Data Protection Regulations when dealing with, maintaining, sharing and storing information.
To undertake other duties as specified, which are appropriate to the qualifications, experience and general level of the post.

Person Specification:

Essential
Personal Attributes