Communications and Engagement Global Content and - London, United Kingdom - EY

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY's ambition to create long-term value as the world's most trusted, distinctive professional services organization.

We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations.

The opportunity
The internal Communications and Engagement (CE) team plays a critical role across the business.

We inform, engage and inspire our people around EY's purpose, values and strategy, and help to create an exceptional experience for our people through content creation, channel evolution and strategic counsel, as well as ensuring EY people have access to the information, they need to fulfil their roles.

Our CE Transformation goal is to be more agile, audience-centric and data driven, working together as one CE team across the Executive, functions, geographic Areas and Regions.

As part of our CE Transformation program, we are continuing to evolve our global internal communications strategy, with a particular focus on how our content and platforms evolve to deliver more impactful, targeted internal communications.

This is a particularly exciting opportunity to help shape our approach with potential changes to the organization.

This role will be pivotal in defining the solutions that will be required during this time, and beyond, with a focus on AssureCo channels and global content strategy.

Reporting to the Global Channels Leader, you will work closely with our Brand, Marketing & Communications (BMC) Product Management team, Measurement and Reporting team.

Your key responsibilities
- **Support the BMC Everest Internal Channels workstream**, helping to define the platform and content solutions that will be required during this time, and beyond, with a focus on AssureCo channels and global content strategy.
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Support the development of EY's digital strategy for internal communications. You will set the direction for how we can increase the reach and engagement with our channels by taking an audience-centric approach, leveraging the data and insights available, as well as external best practice.
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Driving the content framework to ensure EY people are receiving engaging content that is relevant to them no matter where in the organization they work.
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Help drive behavioural change with our CE teams and senior stakeholders to create a better balance between push and pull communications and more interactive, two-way communication, e.g., Yammer.
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Create virtual teams and networks across EY to gather insights, crowdsource new ideas and thinking from both within BMC and the business.

Skills and experience

Exceptional knowledge of digital/technology platforms used within communication functions
Content
Experience of channel implementation in a large, matrixed organization and the ability to demonstrate measurable results
Experience in developing content plans and strategies for a global audience
Knowledge of working in a professional services organisation is desirable
Experience with using Unily or a similar intranet CMS is desirable
Strong internal communications experience in a global organization
Exceptional stakeholder management
Strong leadership and consensusbuilding skills in a dynamic environment
Excellent networking and relationship building skills
Strategic thinking and strong influencing skills
Outcome/results driven, delivering on strategic priorities
Experience of working effectively in a virtual, crosscultural/crosstime zone environment
Strong knowledge of Yammer capabilities and enablement of twocommunications
Experience of executing communications within major change/transformation programs
Experience of