Associate Director - London, United Kingdom - Edelman

Edelman

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

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Description

We help the world's largest pharmaceutical companies and healthcare brands to show patients, regulators, government, policy makers, doctors and the media how their complex products deliver the thing we value most: life

The Health Team at Edelman strategically partner with clients to deliver global, regional and UK integrated campaigns for disease awareness, medical education, patient and employee engagement, digital communications, and much more

Championing diverse skills, backgrounds and specialisms in our team is the key to our success, and it is this collective of 50 brilliant PR, medical and scientific communications professionals that has made Edelman the Best Agency Healthcare/Pharma Comms Practice at the PR Week Health & Pharma awards 202- An Associate Director is responsible for securing, maintaining and growing business in their team.

They will provide strategic counsel and guidance to clients on achieving communications and business objectives. They will lead and manage teams and oversee the development and delivery of high-quality communications marketing programs.

An Associate Director will be a strong leader, working as part of the Health Brands senior leadership team to support the aims of the department/team and taking on key departmental tasks.

They also lead and/or contribute to organic account growth and the winning of new client business.

Client service:

Oversee plan delivery and ensure quality control for all deliverables from the team
Act as the main strategic contact for your clients and make sure your accounts deliver for your clients and the business as a whole.
Keep abreast of new developments or opportunities to drive growth, bringing the 'best of Edelman' to the client, deploying integrated teams across the agency to best meet the client's needs, regardless of P&L.
Build relationships outside the Health team (e.g. GCRMs) to demonstrate to clients the added value Edelman can bring to their accounts

Brilliant basics:

Provide leadership in the areas of account management, strategic counsel and financial management.
Demonstrate an ability to quickly and efficiently respond to and resolve a sudden issue for a client, with and without senior input.
Understand when to raise issues to other internal stakeholders (eg. Director, MD or GCRM). Develop and edit creative and compelling written documents that are on message and tailored to your audience, including annuals plans, proposals and issues management plans.

Flawless execution:

Motivate your teams to produce quality work that meets, and exceeds, client expectations in a measurable way (e.g. exceed previous E2 score). Anticipate challenges and offer proactive solutions.
Develop compelling and creative materials that are effectively tailored to target audiences.
Integrated marketing fundamentals
Understand the principles of integrated marketing and provide clients with expert counsel on which activities best meet needs/objectives, pushing your clients to do more communications marketing work.
Develop an understanding of audience behaviours; use insights to support communications strategies, utilise all relevant communications channels; engage appropriate specialists within Edelman to ensure maximisation of all communications channels; measure the impact of different types of communication on the overall communications strategy.
Insights
Educate yourself about all areas of your client's business so you can make sound strategic judgements.
Push your clients to connect with crossfunctional teams to leverage/share insights. Complete insights training offered by the Planning Team.
Use insights as the foundation for all strategic and tactical recommendations, engaging the Planning Team as appropriate.
Continue to keep up to date on new digital channels and their relative strategic importance for clients.
Build digital channels into overarching communications plans and keep an eye on industry developments to ensure your teams stay at the forefront of effective healthcare digital communications.

Financial management:

Business acumen
Show a deep understanding of your client's business, their objectives, and their environment. This should include your client's business strategy, competitor strategies, industry issues, and business and cultural trends.
Demonstrate expertise and a sustained presence within two or more strategically valuable industry categories, advising team members on trends/insights in the industry.

Talent development and team management:

Lead your teams in managing their workloads and leverage/develop their skills to achieve the best output for your clients.
Empower your teams to learn on their own, but provide enough direction and the right environment for them to succeed.
Play an active role in the Health Leadership Team, as appropriate, raising issues and proactive suggestions for discussion.
Actively manage your direct reports. E