Content Officer - Birmingham, United Kingdom - Birmingham City University

Birmingham City University

Verified Company

Birmingham, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Location:

University House
Salary:

- £28,512 to £30,992 per annum

Permanent
Post Type:
Full Time
Release Date:
07 March 2023
Closing Date:

hours BST on Tuesday 28 March 2023
Reference:
You will be skilled in producing engaging content tailored to a variety of digital channels and direct mail.

Whether you're a creative videographer with an understanding of trends, or a social media specialist who knows how to reach new audiences, you could be a part of how we take BCU's story to a host of external audiences.

As part of a wider content team led by our Head of Content and Content Managers, your work will focus on delivering content-first student recruitment campaigns which aim to solve genuine problems for prospective students in relatable, accessible and timely ways.

The new and repurposed content you produce will influence and inform the views of thousands of potential students, and will ensure our social media, website and campaign content is elevated above the competition across a host of paid-for and organic channels.

Responsibilities include:

Ensure content is reflective of our corporate brand and sub brand style guidelines, with visual content adhering to core design principles and copy upholding our tone of voice.
Ensure all content is purposeful and helps to drive conversion and interaction from prospective students, current students and wider audiences.

Key requirements:

A first degree.
Demonstrable knowledge of contentled marketing, including strong experience of creating and coordinating content for a range of digital channels that meets objectives and KPIs
Strong creative qualities, from developing new ideas for creative concepts to approving artwork and copy
Indepth understanding of brand guidelines, tone of voice and writing for different audiences and channels
Excellent demonstrable copywriting and proofing skills with rigorous attention to detail
Proven ability to plan and prioritise workload.

With around 31,000 students from 100 countries, Birmingham City University is a large and diverse learning community. We put students at the heart of everything we do, giving them the best opportunities for future success. The University has an enviable reputation for providing quality, student-focused education in a professional and friendly environment.

Our superb courses, state-of-the-art facilities, first-rate academics, and focus on practical skills and professional relevance all support our graduates' future employability.

Further details: