Local Marketing Executive - Berkhamsted, United Kingdom - Monkey Puzzle Day Nurseries

Description

About Monkey Puzzle

Monkey Puzzle Day Nurseries vision:
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'To inspire change through excellence in childcare creating a positive impact for generations to come.'_

Monkey Puzzle is the largest day nursery franchise in the UK providing childcare to children aged 3 months - 5 years old.

We have over 60 nursery settings across the UK and continue to grow.


What you can look forward to
A Head Office in Berkhamsted, Hertfordshire with a real family feel. Located just behind the town centre and a short walk to the Grand Union canal and other green spaces.

Team meetings once a quarter to share all the great work and enjoy 'team time' at venues like Flight and The Crystal Maze in London.

We love coffee and regularly enjoy a Costa or Starbucks on Monkey Puzzle.

We invest in your development through qualifications, if appropriate, as you grow in your role in the business.

Many other benefits are on offer including private healthcare, gym membership and performance bonus to name a few.


Who we are looking for:

Someone with marketing experience, confident natural communicator, comfortable with organising and taking ownership of delivery and has a passion for working in a marketing team where you have a real impact for franchisees and their nursery settings.

Sounds like you? Here is the detail...


Purpose & Objectives of the job
The Marketing Executive is part of our vibrant marketing team of 6.

We love collaborative working, creative thinking and together we are invested in making a difference for the business and the various customers we serve.

The role offers a fantastic opportunity to grow your career and have a real impact through the breadth and depth of experience and understanding offered in this broad marketing role.

This role is responsible for all marketing related to our franchised nursery network and sits alongside our Local Marketing Executive (Nursery Group), which looks after our owned and operated nurseries, both report into the Brand Marketing Manager.

We have the end marketing outcomes of enquiries for our nurseries, leads for franchising and attracting great people to work across our nursery settings and Head Office.

The role is Head Office based with marketing visits to franchise nursery sites on average - 4 times a month, as a marketing team we work from home 1 day a week plus occasional other offsite business and team meetings.

Main duties or tasks of the employee

• Be the 'go to' person for our franchise network for marketing advice and support.
• Create and manage the marketing launch plan of new franchise nurseries from build phase to opening, driving enquiries that allow the nurseries to achieve their opening targets.
• Brief priorities and monitor digital marketing performance in building awareness and driving nursery enquiries and franchise leads through our digital marketing agency (PPC, SEO, Paid Social and Digital PR).
• Provide fortnightly updates on the impact of new nursery marketing activity to the wider HO team.
• Attend marketing meetings, virtually and face to face, with franchisees to present the marketing plan for their nursery and maintain contact throughout marketing campaigns delivered.
• Assist with the general preparation for nursery launch events and attend as required. Coordinating photography and film production of virtual tours as needed.
• Manage marketing requests that come through from head office stakeholders and the nursery network onto Trello (workflow management) board e.g Design of marketing communications, website updates etc. Manage the job items through to delivery in partnership with our marketing agency.
• Promote and support the rollout to the network of national marketing campaign activity throughout the year.
• Contribute to the creation of social media content to deliver against the social media strategy and provide training and support to our nursery teams to develop nursery capability in managing their own social channels.
• Support the coordination and attend franchise exhibitions with the wider team to promote the franchise opportunity to prospective franchisees.
• Support the Franchise team in improving our CRM activity to convert leads to franchisees.
• Be a brand champion, understanding brand creative guidelines and ensure all marketing communications align which brings consistency and quality control to the brand experience.
• Assist with marketing reporting by collecting, analysing, and summarising insight and data from various sources for weekly, monthly and quarterly reports.
• Continually check and report on local competitor marketing activity, building the marketplace picture and influences on our business performance.
• Assist when required with internal communications and events and work with our Head Office Charity partner.
• Other duties may be required from time to time.

Person Specification

Qualities
You'll ideally be

• A natural communicator and influencer, able to empathise