Head of Creative - London, United Kingdom - Standard Chartered

Standard Chartered

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job:
Corporate Affairs and Communications

Primary Location:
Europe & Americas-United Kingdom-London

Schedule:
Full-time

Employee Status:
Permanent

Posting Date: 22/Mar/2023, 5:43:22 AM

Unposting Date: 05/Apr/2023, 5:59:00 PM

JOB SUMMARY

Background

We're building a strong Group centre in Corporate Affairs, Brand & Marketing (CABM) to support the Bank's strategy and aspirations and deliver a step change in our communications outcomes.

We're doing this by bringing together the specialist teams that protect and strengthen our global brand, reputation and culture, and one of these teams is our new Story Lab.

Story Lab will produce creative and compelling global content, working closely with our Digital Channels team to drive positive engagement with our clients, colleagues and corporate stakeholders across owned, earned and paid channels.

Together, the two teams will form an 'integrated storytelling engine' at the heart of the Bank, collaborating with our Insights, Data & Analytics team to measure and optimise content performance against CABM objectives.

Overview

The Head of Creative, Story Lab, will be responsible for planning and delivery of visual and dynamic storytelling for internal and external audiences through owned and paid channels.

This role will be crucial to ensuring that our corporate narrative and brand are reflected consistently and powerfully across our 'hero' visual content.

Managing external agencies and a team of in-house graphic designers, the Head of Creative will lead on the planning and delivery of visual assets to support key storytelling 'moments' for the Bank - such as major news announcements, content campaigns, financial results, insights reports and events - as well as day-to-day content for our internal and external digital channels.

Assets will include videos, user-generated video content, documentary-style films, TV-style studio content, podcasts, animations, banners, PDFs, bespoke digital documents, images, illustrations, infographics and social posts.

A highly creative individual and inspiring people leader, the Head of Creative will oversee the development and delivery of best-in-class visual and creative assets, and act as a mentor, continuously upskilling the team to meet the highest standards of design and production.

RESPONSIBILITIES

Strategy

Work alongside the Head of Content & Planning, the Global Head of Digital Channels and the Global Head of Group Brand Strategy to develop and deliver a global, integrated and multichannel content strategy in order to strengthen the Bank's brand and reputation
Ensure asset production is aligned consistently to our corporate narrative and Brand strategy, working closely with our global Brand team designers and agencies
Advise senior Bank stakeholders on excellence in visual design, championing best practice and innovation
Act as a proactive and valueadding member of the Story Lab leadership team

Business

Plan and oversee delivery of visual assets and productions including videos, usergenerated video content, documentarystyle films, TVstyle studio reports, podcasts, animations, banners, PDFs, bespoke digital documents, images, graphic design, infographics and social posts supporting the Story Lab calendar
Work with agencies and photographers to develop and manage Story Lab's editorial image library, organising and art directing photo shoots as required
Build and maintain strong stakeholder relationships with content creators across the Bank's business, functions and regions, and help ensure an efficient exchange and sharing of visual assets across the organisation
Craft and deliver against Story Lab objectives and key results (OKRs), and help to deliver against Group Corporate Affairs and Brand & Marketing (CABM) OKRs
Work with external partners and agencies to drive excellence and innovation in the production of visual assets
Maintain strong awareness and understanding of the wider business, economic, market and regulatory environment in which the Group operates as well as the Group's business model and how we operate at a global and regional level

Processes

Work collaboratively across CABM teams and the wider Bank to ensure a consistent, joined up approach to visual storytelling
Manage the production budget, driving efficiency and ensuring projects are resourced appropriately
Ensure the Story Lab has access to a panel of bestinclass production vendors for visual assets
Manage an effective compliance process for visual assets, including stakeholder approvals and model release forms

People & Talent

Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives
Ensure the provision of ongoing training and development of the production team and ensure all role holders are suitabl