Planning Executive - London, United Kingdom - Zenith

Zenith

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

We help brands make BOLD MOVES**Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign."

Now we hear
- "Take me from 4th to 1st in my category"_
- "Help me grow 10% in a market declining 10%"_
- "Make me the most loved brand in my industry"_

These are huge asks of media, that can't be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.**Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast - they are a better path to growth.

Bold moves build a partnership - we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers - it's why we are recognised as the UK's best media agency.

Job Description:

The team

The planning team are our clients' key contacts; they are confident on all aspects of the media strategy & media planning.

As marketplace & media experts, they own the process & media plans from curation to execution & analysis, and must constantly think as the client does, and with a growth mind-set.

This is an exciting opportunity to work on one of the agencies most exciting and meaningful accounts, Macmillan.

Macmillan
Macmillan appointed Zenith in late 2019 and is an agency win that we're particularly proud of.

Macmillan see us a true partner in their ambition to help everyone with cancer live life as fully as they can.

Macmillan's primary objectives are to raise income by encouraging people to GIVE support to Macmillan and to also drive uptake of their cancer services by encouraging people living with cancer to GET support from them.

As an organisation they are seeking change and are looking to Zenith to help drive seamless integration between their divisions including Brand, Cancer Support Services and Fundraising.

Macmillan's annual media investment is c£30M and includes a broad media mix of Brand TV, DRTV, OOH, Radio, Print, Paid Social, Display, PPC, SEO & Health Care Media.

The Planning Executive is responsible for assisting the wider team in the successful delivery of an effective & efficient media plan, working with specialist support teams, and helping to manage the implementation and reporting of campaigns to clients.

Sitting within the planning team, they will touch new campaigns design & setup, audience, marketplace & competitor insight discovery, reporting & measurement and much more

Your key responsibilities

Own the overall media plan, with a holistic view of the role online/offline plays
Monitor campaign activity and interpreting the information/data
Facilitate both internal and external partners to activate, monitor, optimise and report on campaign performance activity
Present key campaign findings/insight to the client
Ensure that projects and deliverables are met on time to the highest standard
Monitor competitor activity and share regular updates/reports with the wider Macmillan agency team and clients

Additional Information

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.

We are committed to Publicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.