Eloqua Marketing Automation Specialist - Staines-upon-Thames, United Kingdom - ADP

ADP
ADP
Verified Company
Staines-upon-Thames, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description

Job Title:
Eloqua Marketing Automation Specialist


Country:
United Kingdom


City:
Staines/Thames Valley/London Employment


Status:

Full Time Division:
ESI Marketing


(2) Essential Responsibilities

  • Lead the execution of automated marketing campaigns, including segmentation, rigorous testing, seamless deployment, and continuous refinement of processes.
  • Partner with business partners to create perpetual automated campaigns and nurture programs that drive convertible leads and opportunities.
  • Coordinate and review all requests and translate them to the technical essentials needed for an optimised and successful marketing campaign.
  • Leverage targeting and segmentation best practices to support stakeholders in creating audience lists appropriate for campaigns and nurture programs.
  • Build relevant and accurate reports and/or dashboards to provide the business with continuous monitoring of campaign effectiveness and ROI (and adjustment suggestions).
  • Define standards for integrating sales campaign information between marketing automation, sales automation, and web systems such that meaningful ROI metrics can be determined.
  • Developing learning paths and train marketing partners on marketing automation best practices.
  • Maintain documentation of workflows, processes, and platform configurations.
(3) Experience

  • 4+ years demonstrable knowledge of using Eloqua marketing automation tools.
  • Proficiency in Salesforce (CRM) and the creation of Sales reports and dashboards.
  • International experience working with different cultures and languages in global organisation.
  • Use of analytic and business intelligence tools (Power BI, Tableau) very helpful.
  • Experience working within a Direct Sales organisation in B2B marketing with a proven proficiency in developing and executing integrated marketing automation programs a plus.

(4) General Skills and Qualifications

  • Excellent technical, oral, and written communication skills required.
  • Ability to communicate effectively with both business and technical staff and convey complex ideas in a compelling way.
  • Ability to build strong individual and team relationships and manage multiple programs concurrently.
  • Good attention to detail skills.
  • Ability to problem solve, multitask and meet deadlines.
  • Work independently and interact with various levels of management.
  • Ability to function in a flexible, constantly changing environment essential.
  • Ability to work at a detailed level while maintaining the big picture of the overall system design

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
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