Marketing Analyst - London, United Kingdom - Harnham
Description
MARKETING ANALYST
UP TO £50,000 + BENEFITS
HYBRID (3 DAYS LONDON OFFICE)
Excited about the idea of joining a large and established multi-brand conglomerate? This company are looking for a Marketing Analyst to join their digital team and provide actionable insights, reporting and create CRO analytics dashboards to inform data-leddecisions.
THE COMPANY
Encompassing multiple brands, they are moving away from traditional brick and mortar stores to take advantage of a range of digital real estate including websites and apps.
By doing this, they have been able to gather vast amounts of data and are using thisto create a more personalised experience for their customers and create an edge over their competitors.
THE ROLE
As a Marketing Analyst, you will sit within the digital team which covers CRM, Digital Marketing, Digital Analytics and E-commerce.
- Dashboarding from CRO analytics data
- Using SQL in conjunction with Google Analytics to create heat maps, analyse customer journeys and the conversion funnel
- Ensure CRO data is tracked correctly
- Assist in deciding on future tests to carry out via analysis and suggestion on which tests will be most beneficial from a commercial aspect
YOUR SKILLS & EXPERIENCE
- Google Analytics from a marketing funnel or customer journey capacity
- Strong SQL experience
- Topnotch communication skills including the ability to break down complex topics to stakeholder through visual insight reports
THE BENEFITS
If you're successful, you'll receive the following package:
- Up to £50,000 base salary
- Comprehensive benefits package
- Huge opportunity for growth and progression within the company
- Being part of a newly restructured digital team
- Exposure to senior stakeholders who will make decisions based off of your work
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