Marketing Executive - London, United Kingdom - Programmers Force UK

Description

Company Profile:


Job Title:
Marketing Executive (ON-SITE)

Location:
LONDON**
Job Type:On-Site, full time


Job Purpose:

As a SaaS
Marketing Executive, your primary responsibility is to develop and execute effective marketing strategies to promote our Software as a Service (SaaS) products in the UK market.

You will work closely with the marketing team, product managers, and sales team to create impactful campaigns, generate leads, and increase brand awareness.

Your role will involve a combination of strategic planning, digital marketing expertise, and data analysis.


Responsibilities:


Product positioning and messaging:

Develop clear and compelling product positioning and messaging that effectively communicates the value proposition and benefits of our SaaS products to target customers in the UK market.

Market research and analysis:
Conduct market research to identify market trends, customer needs, and competitor activities in the UK SaaS market. Analyze marketing data and metrics to track campaign performance, generate insights, and make data-driven recommendations for improvement.


Brand management:
Ensure brand consistency across all marketing efforts and maintain brand guidelines. Monitor brand reputation and proactively respond to any issues or concerns.


Relationship building:

Build and maintain relationships with industry influencers, partners, and relevant organizations to support marketing initiatives and expand brand reach in the UK market.

Collaborate with internal teams, including sales and customer success, to ensure alignment and achieve marketing objectives.


Budget management:
Monitor marketing budgets and allocate resources effectively to achieve desired outcomes. Track expenses, evaluate return on investment (ROI), and provide regular reports to management


Requirements:

• Bachelor's degree in marketing, business, or a related field.
• Proven experience in marketing, preferably in the SaaS industry.
• Strong understanding of marketing principles, strategies, and tactics for promoting SaaS products.
• Excellent written and verbal communication skills.
• Creative thinking and problemsolving abilities.
• Analytical mindset with the ability to interpret data and generate insights.
• Proficiency in using marketing software and analytics tools.
• Strong organizational and project management skills.
• Ability to work independently as well as collaboratively in a team environment.
• Knowledge of the UK market and understanding of customer behavior in the SaaS industryStrong communication and interpersonal skills

Salary:
From £1,600.00 per month


Schedule:

• Monday to Friday

Work Location:
One location