Senior CRM Executive - Chester, United Kingdom - TOP RECRUIT LIMITED

TOP RECRUIT LIMITED

Verified Company

Chester, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

THE COMPANY
Our client is a leading online tour operator based in the UK, selling holidays nationwide.

THE ROLE
Our client is looking for a Senior CRM Executive to join their team as a brand new role.

Key responsibilities:

Work alongside the Head of Marketing to build a CRM Strategy to further understand customer segments, journeys and insight.
Utilise data, profiling and segmentation to champion the customer and build a deeper understanding.
Collaborate with the Data and Insight Analyst to develop the deeper understanding whilst working with the Head of Marketing to source new ways to build insight.
Work to agreed processes and SLAs to deliver flawless campaign execution.
Deliver marketing against agreed tone of voice and brand guidelines.
Develop reports on consumer insights, content and performance through Google Analytics.
Research competitors and parallel sector brands to inspire new ideas.
Develop and manage the CRM Executive and Marketing Assistant.

THE PERSON

Key skills, experience and qualifications:

Minimum 5 years experience in CRM marketing is desirable.
Strong understanding of key marketing principles; consumer needs and journey, user experience and target audience.
Key experience with A/B testing.
Previous experience of horizon scanning to identify opportunities and implementing them within customer segment strategy.
Key insight into creative propositions, writing sharp creative and message briefs.
Ability to analyse and understand data.
Proficient in Office and Google Analytics.
Essential experience with multichannel campaigns.
Previous experience of managing, building and deploying activity through Emarsys.

Benefits: