Digital Strategist - London, United Kingdom - Green Park Ltd.

Green Park Ltd.

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Strategist

Full-Time, Permanent

Hybrid:
London, UK. (2 days from office, 3 WFH).

ABOUT GREENPARK.
We're a fast-growing, global content agency that delivers amazing audience-led content that helps brands connect with their audiences.

We work for global brands and large organisations such as Unilever, Campari, Sanofi and many others across a multitude of disciplines.

As we work on a diverse and exciting portfolio of brands, across multiple industries, we are looking for a dynamic Strategist, with the right skill set to complement our existing offering and work on a variety of strategic projects.

REQUIREMENTS:

Minimum 34 + years working experience working in strategy/planning or creative fields.
Strong understanding of digital & content marketing channels across paid, owned and earned. Able to see their relative strengths and weaknesses and take a measured, holistic view on the role of each when it comes to addressing the brand's specific challenges for each project.
Consumer insightdriven with strong analytical skills, but also brings creative ideas and inspiration on how to do things differently to maximise performance in digital channels.
Ability to inspire and be a catalyst of creative ideas with creative teams and to clients.
You have an instinctive understanding of brands and how they are crafted and have the core marketing thinking skills that enable you to instinctively identify brand strengths, weaknesses and opportunity areas vs competitors.
Great at collaborating & building support from others, able to successful manage senior client stakeholders and run group workshop sessions.
You have a natural curiosity, are a great listener and know how to prepare and ask targeted questions that help get to the bottom of client briefs and needs.

CORE ROLE RESPONSIBILITIES:

Interrogate client briefs, write creative briefs for our creatives and then work with them on creative development throughout the process.
Assist with research & insight development on key projects.
Assist with the development, refining and training of the Agency's Strategy offering
Communications planning across the full range of digital channels
Brand Proposition Development
Assisting with client workshops and developing industry reports
Examining market and industry reports and identifying important trends
Performing market research regarding customer demographics
Developing Creative and Communication Strategies that dictate the core methods of achieving the company's goals.
Advising & collaborating with the company's Head of Strategy, Creative Director & wider teams on key projects.
Proposing KPIS for work and tracking the results of our strategy & creative work

SUPPORTING RESPONSIBILITIES:

Participation in creative and strategic brainstorming & ideation sessions
Interrogation of data & reporting to define insights & learnings as part of the reporting and post campaign analysis process
Provide strategic support as part of the pitch & new business process.
Support Strategy & Creative workshops with agency and client teams
Assist in the development and crafting of agency case studies.
Assist in the proactive work process.

CORE SKILLS: