Marketing Associate - London, United Kingdom - Merge Money Ltd.

Description

About us:

Merge helps global businesses collect, hold and move money globally in real time across any currency.

Backed by top tier investors including Octopus Ventures and Coinbase, it is led by a team that worked and advised PayPal, Google Stripe, Setu among others.

Our team is based in London, Paris and Bangalore. This is an exciting opportunity to work on global payments in a collaborative, high
- performance, zero to one startup environment.


Responsibilities:

• Develop and implement a robust inbound marketing strategy, complete with measurable shortterm initiatives, key metrics, and the use of appropriate tools.
• Regularly create highquality content optimized for SEO, including indepth articles, LinkedIn blog posts, whitepapers, and benchmarks.
• Conduct highlevel reporting to gauge the effectiveness of marketing campaigns.
• Manage social media platforms, considering optimal timing and frequency for posting.
• Lead the organization and participation in both online and offline events, including webinars and industry events.
• Craft compelling messaging and positioning strategies for our product, ensuring they resonate with our target audience and differentiate our offerings in the market.
• Coordinate endtoend PR campaigns.
• Collaborate closely with the product team to align marketing strategies with product development, ensuring a unified approach to product launches.

Qualifications:

• Bachelor's/masters degree in marketing, sales, or a related field, or equivalent experience.
• Great content creation and SEO skills.
• Strong analytical ability to track and interpret campaign performance data.
• Excellent organizational skills for event management and PR campaigns.
• Familiarity with CRM tools and effective prospect management techniques.