Email Marketing Expert - Coventry, United Kingdom - Contechs

Contechs
Contechs
Verified Company
Coventry, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description

Permanent

Full Time - Hybrid options available


You will reporting into the Commercial Director and working alongside the Tech and Sales teams, this is an extremely exciting time to join the business as they increase their digital footprint.

You will have a great deal of autonomy working with cleansed data ready to support the wider Digital Marketing Function.

Responsibilities

  • Manage and implement automated marketing campaigns through the company's Salesforce CRM system.
  • Implement CRM projects to support achieving growth goals for the company.
  • Make informed decisions and interventions using data, analytics, and other tools.
  • Confidently report back to senior members to suggest intervention methods and changes, allowing informed decisions and supporting growth strategies.
  • Gather data on competitors and target customers' wants and needs.
  • Create dashboards that report back on ROI/Success of campaigns and findings.
  • Use existing customer data to expand the footprint within the existing base.
  • Act as a liaison between the Tech and Sales Teams to identify consumer segments to be targeted for campaigns.
  • Support content marketing with content creation and distribution.
  • Undertake other duties and responsibilities to support the team, including attending events.

Ideally, you will have:


  • A degree or equivalent in marketing/minimum of 3 years' experience in a related role, preferably within a B2B technologyled business.
  • Experience using platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Monday, Intercom is essential.
  • Strong analytical skills, including A/B testing and data segmentation.
  • Knowledge of automation and campaign monitoring platforms (Salesforce).
  • Experience with CMS platforms, particularly WordPress and WebFlow.

Personal Attributes:


  • You will demonstrate ambition.
  • Be a creative yet analytical proactive team member who looks for ways to improve activities.
  • Personable, friendly, and outgoing strategic yet happy to roll sleeves up and muck in
  • Creative, problemsolving, and resultsdriven mindset keen to learn and develop.
  • Curious, innovative, and confident in your abilities to drive change.
This is an excellent opportunity. 2 days in the office and 3 days from home.


Job Types:
Full-time, Permanent


Benefits:


  • Free parking
  • Onsite parking
  • Sick pay
  • Wellness programme

Schedule:

  • 8 hour shift
  • Holidays
  • Monday to Friday
  • No weekends

Work Location:
Hybrid remote in Coventry
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