Digital Marketing Manager - Wolverhampton, United Kingdom - TMR Group Ltd
Description
Digital Marketing Manager
£48,000 - £58,000
Wolverhampton
The Company
A multi-channel data and insights business who are experiencing substantial growth and have further major plans for growth.
Why Would I Want to Work Here?
This is an incredible opportunity to continue your career within a fast paced, entrepreneurial business. The role is office-based role working Monday to Friday 9.00am -5.30pm. A great vibrant company culture.
The Essence of the Role
Reporting to the Group Marketing Director, the essence of this role is to lead the overall strategy and development of digital marketing continually improving ROI.
The Scope of the role
- Develop brand presence, attraction of new customers and deliver CRO strategies
- Implement the digital marketing strategy across multiple brands and products
- Manage digital marketing budgets against ROI and KPI's
- Develop marketing automation and lead management processes,
- Conversion and manage new acquisitions and existing customers for maximum ROI
- Manage digital agency partners
- Create insights and provide regular reports to drive performance and future campaigns
- Remain forefront with platforms gaining access to emerging features and technologies
Prerequisites
- Planning and implementation of digital marketing campaigns
- Strong understanding of all current digital marketing channels
- Experience of PPC, SEO, Affiliate Marketing, Partnerships
- Expert with SEO/SEM, Google Analytics, Wordpress, SEMrush and CRM software
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