PPC Executive - Cheshire, United Kingdom - The Candidate Ltd

The Candidate Ltd

Verified Company

Cheshire, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

PPC Executive - £30,000, rising to £32,000 after 1 year
- Cheshire (Hybrid Working) - Travel
You've got the opportunity to work for a well renowned travel business in their forward-thinking, performance marketing team.

You'll be involved in a variety of projects across the business, growing the company's social presence across multiple paid channels.

Roles and responsibilities of the PPC Executive:

Drive the improved performance of our PPC accounts in Google and Bing Ads on a day-to-day basis, according to best practice. You will create and plan a variety of PPC campaigns and proactively implement optimisation recommendations. This must include theuse of Bulk Operations.
Responsible for implementing the overall paid search strategy along with the team
Contribute to the account development plan for both brands and ensure key projects are on track.
Analyse trends and make datadriven decisions across the accounts, including: Setting and changing target CPA and target ROAS bid strategies.
Using Excel to incorporate business data into bid strategies.
Running competitor analysis to inform bidding strategies e.g. impression share & top of page insights.
Creating new audiences in GA360 to retarget high converting pots of users
Update weekly PPC performance reports and contribute to monthly review meetings

Nice to have's: