Digital Marketing Data Professional - London, United Kingdom - BT

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Description

Digital Marketing Data Professional

Job Req ID:29853
Posting Date:13 Feb 2024
Function:Brand and Marketing
Location:1 Braham Street, London, United Kingdom
Salary:competitive + benefits- Role holder to be based in either -
London, Birmingham, Manchester, Bristol

Hybrid working, 3 days in office and two remotely

Why this job matters

The Digital Marketing Data Professional enables us to reach the right person with the right message at the right time.

The role leads audience targeting in paid media, constantly driving efficiencies and measuring success to prove the value of our data.

The role supports multi-channel personalisation by synchronising audience targeting across our paid media, below the line and digital channels.

What you'll be doing

Lead audience segmentation and activation for BT Business's paid media campaigns
Collaborate with campaign owners to select audiences that best fit a campaign
Brief audiences into BT's media agency
Optimise audience targeting while campaigns are live
Engage with Below the Line and Digital teams to facilitate multichannel personalisation across digital channels
Measure audience performance to prove the value of our data, and of the team
Engage with colleagues in marketing and the wider business to increase general understanding of what we do and present them with the latest learnings
Seek opportunities to expand our data pool with 2nd and 3rd party data
Proactively suggest new audiences, data sources and segmentation ideas, adopting a test and learn approach to prove success
Monitor audience match rates and troubleshoot any issues
Keep up to date with innovations and trends in audience segmentation and MarTech
Ensure all work follows data protection regulations, working with BT Legal and Security teams to ensure compliance.
Support the Digital Marketing Data team to onboard and test new vendors
Support the Digital Marketing Data team to transform our consent and preference strategy and migrate our data warehouse to the GCP
Support on other Digital Marketing Data projects as may be required
Skills and Experience
A passion for everything digital, with an active interest and understanding of broader advertising industry trends with ability to make recommendations.
Highly numerate and analytical and capable of making hypotheses and drawing conclusions from data sets.
Attention to detail and systematic approach to data integrity.
Customer obsession we start and end with the customer. Everything we do is based on customer and user demand.
Curious and think big naturally explorative and seeks diverse perspectives.

Experience we are looking for...

Use of web analytics platforms (e.g. Adobe Analytics, Google Analytics) and/or CRM systems (e.g. Salesforce).
Experienced working with large 1st party data sets and how to collect, transform, segment and utilise data for marketing.
Good understanding of data privacy and protection regulations (e.g. GDPR, PECR).
Benefits
Competitive salary
25 days annual leave (plus bank holidays)
10% on target bonus
Life Assurance
Pension scheme
Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We've brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
We're a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new startups. But it's not just the technology that matters, it's what it can do to help them build stronger, smarter, more secure businesses.
We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multiskilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as fulltime, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.**DON'T MEET EVERY SINGLE REQUIREMENT?