Associate Marketing Manager - London, United Kingdom - Lorien

Lorien

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Associate Marketing Manager - Inside IR35

We are currently recruiting for an Associate Marketing Manager for our client who are a market-leading provider of B2B Information Services to the world's Information & Communication Technology community.

This will be on an initial 4 month contract and requires2 days a week in the office in London Blackfriars.

Key Responsibilities

Develop the marketing strategy to deliver key marketing and business objectives for a series of events/training, including a strategy to drive synergies, growth and identification of opportunities
Plan and execute marketing campaigns for our events portfolio that delivers paid delegates and free attendees
Understand data practice and segmentation to create targeted campaigns
Adopt a test and learn approach to understand which channels are performing and optimizing marketing plans
Build a content strategy and plan for each event to engage, nurture and convert audiences
Good understanding of the marketing funnel and the channels and tactics needed to drive audiences further down the funnel
Deliver analysis and insights reporting from marketing metrics that help achieve ROI
Provide detailed weekly reporting for stakeholders on event registrations and event marketing performance
Manage and support sponsors with marketing assets
Source and manage media partners and associations to ensure they are maximizing our events marketing to their audiences
Manage event marketing budgets
Build good working relationships with key stakeholders: Sales, Production, Operation, Content, and VIP teams
Support the crosspollination of audiences
Work with internal and external digital agencies to launch and optimize PPC and SEM campaigns
Responsible for retention/renewal programmes and retaining audience yeartoyear
Develop a good understanding of all key systems, ensure best practices, continuous improvements, and driving efficiencies
Defines new and innovative ways to improve campaign, processes and ways of working.
Champions roll out of best practice and innovations.
Maximises usage and adherence to systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.

Qualifications

Prior B2B Marketing events campaign experience, forming and executing a strategy that raises awareness, generates interest and desire and solicits action
Prior audience marketing experience and ability to understand the target audiences, brand propositions and key messages
Experience in working with data platforms and segmentation strategies
Content Marketing experience

Digital marketing experience