Digital Marketing Specialist - Norwich, United Kingdom - Pivotal

Pivotal

Verified Company

Norwich, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Are you creative, analytical, organised and looking for an exciting opportunity to work with a talented and supportive team of e-commerce experts and household name clients? Look no further than Pivotal

Pivotal is an e-commerce focused digital transformation agency based in Norwich, and we are looking for a passionate and creative Digital Marketing Specialist to join our team.

The Company

In this Digital Marketing Specialist role, you'll be joining a global digital marketing & development agency, working with a range of high-end UK & US clients across a number of sectors and industries.

You will oversee the implementation of end-to-end optimisation strategies, improving and optimising platforms for your clients. This role offers a unique opportunity to develop and exert influence within a globally renowned optimisation function.

The Role
As the Digital Marketing Specialist, you'll act as the main optimisation lead for a diverse range of well-known clients. You will help improve site performance, with a focus on both strategy and design. You'll be responsible for managing a team of developers, gathering insights to inform marketing solutions and strategy. As a Digital Marketing Specialist, customer service, enterprise level presentations and account management experience are essential.

Responsibilities

Assist in the planning, development and execution of optimisation strategies for client websites, with a focus on improving user experience, conversion rates, and overall performance
UX design, with the ability to work with multiple clients brand identities, considering usability and function, with a focus on conversions
Conduct thorough analysis of website and asset data, identifying opportunities for improvement and making datadriven recommendations to clients
Managing client communications, including results presentations and keeping them informed of their optimisation progress
Manage a team of test developers to ensure tests are turned around in a timely manner and are of a high quality
Collaborate with other members of the Pivotal team, including project managers, designers, and developers, to ensure that optimisation efforts align with client needs and business objectives
Stay up to date with the latest trends and best practices in digital optimisation, sharing your knowledge with the team and implementing new strategies and tactics as needed
Ensure Departmental reports that are client facing are of the highest calibre

Essential

Strong organisation and communication skills, both written and verbal written and verbal
Design experience with a keen eye for detail, and experience using design tools such as Figma or Photoshop
Strong problemsolving skills with attention to detail
An understanding of ecommerce experience with CMS platforms such as Shopify and Magento
A desire to devise endtoend optimisation strategies
An analytical brain with the ability to think critically
Strong proficiency using Google Analytics
Passionate about improving user experience and user journeys
Strong presentation skills, including building and presenting reports to key stakeholders

Desired

Agencyside or clientfacing experience
Experience with UX design
Experience planning, conducting and analysing A/B and MV tests
Experience with Convert (or similar AB testing tools) in a commercial environment
An interest in emerging technologies like AI and machine learning
Send your CV to us