Paid Search Senior Executive - London, United Kingdom - Zenith

Zenith

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Job Description:

Zenith Global (part of the Publicis Groupe) is looking for a Senior Paid Search Executive to manage the day to day activation of paid search across a portfolio of home appliances brands.

Our client is one of the world's leading home appliance manufacturing companies, present in over 160 countries globally. They manufacture a wide range of high-end appliances known for their aesthetics and functionality.

As their current paid digital media partner within EMEA, Zenith have worked closely with the client on a media-led DR approach to their activity, designed to achieve the highest level of ROI possible on the sales of their spare parts and accessories.

Currently, the majority of activity is being run through paid search, which has seen significant growth in the past year.

This is expected to continue to increase further with additional lines of business and markets being added to our current remit.

The role will sit in the digital hub, with strategy and activation remit across EMEA markets.

The aim of the digital hub is to collaborate closely with local strategy and planning teams to deliver superior, seamless experiences - whatever the path to purchase.

How to plan, develop, and communicate a multimarket search strategy.
How to build, manage and optimise world class paid search accounts.
How to use data and insight to make decisions and optimise towards multiple client objectives.
How to develop snappy, informative and attractive presentations and reports that highlight great work, identify challenges and propose solutions.
How to effectively communicate and present to clients, internal team members and media partners, either via weekly meetings or wider industry events.
How search combines with other channels including SEO, Paid Social, Digital Display and eRetail to create a performance media mix.

Qualifications:

We are looking for a search enthusiast with a desire in continue their pursuit of a career in digital marketing.

We're looking for someone with some prior paid search experience at agency or client-side that's driven, keen to learn and excited about making a difference to clients and those around you.

We're looking for a data geek; someone who turns numbers into stories, and stories into results.

We're not looking for perfection, but someone that strives for perfection and pulls out all the stops to learn, improve and grow.

Prior experience managing paid search accounts
A passion for digital

Nice to have

Agency experience
Certifications within Google Ads and/or SA360

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better.

We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups.

These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.