Head of Paid Search - Wembley, United Kingdom - Baytex Ltd

Description

Job Title:
Head of Paid Search

Location:
Wembley, HA9 0LQ


About Us:

As a leading online retailer of contact lenses and eye care products, we are dedicated to providing our customers with affordable, high-quality products and exceptional service.

With a commitment to innovation and customer satisfaction, we are rapidly growing and expanding our team.


Overview:

We are seeking a highly skilled and experienced Head of Paid Search to join our team.

As the Head of Paid Search, you will be responsible for developing and implementing effective paid search strategies to drive traffic, increase conversions, and maximise ROI.

This is a key leadership role within our organisation, and you will have the opportunity to shape and grow our paid search department.

Duties:

• Develop and execute paid search strategies across multiple platforms, including Google Ads, Bing Ads, and social media advertising
• Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns
• Manage all aspects of paid search campaigns, including budget allocation, bid management, ad copy creation, and landing page optimisation
• Monitor campaign performance, analyse key metrics, and optimise campaigns to maximise ROI and achieve KPIs
• Provide regular reporting on key metrics such as impressions, clicks, conversions, and ROI
• Collaborate with internal teams (such as SEO, content, and product) to align paid search efforts with overall marketing objectives and initiatives.
• Stay uptodate with industry trends and best practices in paid search marketing

Experience:

• Must have experience in a glasses ecommerce business (B2C).
• Proven experience in managing largescale paid search campaigns across multiple platforms
• Indepth knowledge of media buying, advertising principles, and social media management
• Strong proficiency in Google Ads, Google Analytics, Google Tag Manager, DoubleClick or other campaign management tools
• Solid understanding of SEO principles and how they relate to paid search strategies
• Excellent analytical skills with the ability to interpret data and make datadriven decisions

Benefits:

• Competitive salary based on experience
• Flexible working hours
• Private Healthcare plan
• Work from home Friday's
• Company events

Job Types:
Full-time, Permanent


Benefits:

• Company events
• Company pension
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Experience:

• PPC: 1 year (preferred)
• Google AdWords: 1 year (preferred)

Work Location:
In person