Vp / Associate Director Marketing (F/m/d) - London, United Kingdom - Blacklane GmbH

Description

We are looking for an
inspirational marketing professional to lead our global Marketing Center of Excellence (CoE), in either Barcelona, Berlin, Dubai or London.

Join the evolution of chauffeuring and build the global proposition of Blacklane, a global scale-up born in Berlin. We're on a mission to reinvent chauffeuring by merging new technologies with the best service quality.
The CoE is responsible for all marketing activities across all stakeholders of the two-sided marketplace. This includes branding, social media, creative content, retention, digital and offline marketing.

You will assure our global team that all marketing programmes are relevant, targeted, effective, and support the overall growth of the business.

This is your chance to make your mark and create a unique, world-class brand at Blacklane


YOUR CHALLENGE

• Develop an integrated growth marketing strategy, leveraging each channel to best effect in order to drive revenue and customer growth globally
• Establish and lead a high performing team managing a wide range of digital channels, such as paid social, paid search, display, organic search and affiliate marketing, as well as country/region growth specialists
• Monitor performance across markets and audience segments, identifying opportunities to scale and efficiently drive new customer growth
• Be the performance marketing expert, educating the wider business and ensuring we're constantly innovating
• Create the best environment for global success, including team, technology and analytics
• Develop a central audience strategy to inform targeting, ensuring continual creative and channel testing across markets

ABOUT YOU

• Successful track record of 10+ years of scaling marketplace businesses to international B2C and B2B markets with expertise in one or more of the following: EMEA, North America or APAC
• A handson, proactive attitude to leadership focused on scaling processes and scaling teams and the ability to drive companywide marketing strategies in partnership with crossfunctional teams
• Prior experience working in highgrowth, preIPO company
• The ability to set up the right metrics/OKRs and inspire your crossfunctional team to align and reach those goals
• The knowhow to build a brand for a Travel/Ground Transportation and understanding of regulated markets
• A deep understanding and solid vision of how to attract new users via online channels
• A handson Marketing practitioner. You have experience in setting up the Marketing function for success especially with a strong operational foundation.
• Experience in SEO and SEM, Display ads (GDN, Facebook, Ad networks etc.), PR, Affiliate Marketing, Video ads, and/or Influencer marketing
• Data lover. You get excited about data and use metrics and data to determine the best ways to approach challenges. You are comfortable crunching numbers to provide the business with insights on how we're doing and on how we can improve.
• Solid managerial skills and a cooperative style allowing you to work effectively with a 20+ marketing team, and other key stakeholders

MORE THAN A JOB:

Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service.

We started by filling chauffeurs' 'empty leg' journeys and have grown with our partners to over €100 million in annual revenue (pre-pandemic).

Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we're now a trusted brand within corporate travel.

We believe in ethical business practices and have a strong company culture. Responding to the pandemic, we've successfully managed the crises and retained our talented crew
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Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
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Flexible Working:=
Even the most ambitious Blacklaner needs some time to unwind. We believe in a hybrid working model that allows you in-office time (A quarter of your time) to connect with the team balanced with work from home days.
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Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us
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Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
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Fair Remuneration: We've banded salary levels and matched them to the local costs of living, meaning you're always paid fairly and you know that the rest of the crew is too.
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Sustainability: We care for both people and the planet, having launched the mobility's industry first global carbon offset scheme in 2017. Blacklane has pledged to deliver 75% of its journeys in electric