Content Marketing Manger - Northwood, United Kingdom - Red Door Recruitment Limited

Red Door Recruitment Limited
Red Door Recruitment Limited
Verified Company
Northwood, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description
We are recruiting for a prestigious, thriving school based in Northwood set within beautiful grounds. They are committed to delivering academic excellence and dedicated to equipping pupils with the skills needed to go places in a rapidly changing world


As a Content Marketing Manager, the focus of your role will be to develop, execute and deliver digital and print content.

This will create meaningful engagement with the school's target audiences throughout their decision-making journey, ensuring contentis relevant, consistent and on brand across all channels.


What's in it for you?
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Salary: Up to £35k:

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Hours: 8.

30am-5pm Monday to Friday:
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Annual Leave: 30 days:

  • Competitive pay scale with opportunities for progression up the scale
  • Membership of a workplace pension scheme with up to 10% employer contributions
  • Access to the School's swimming pool and fitness suite
  • Onsite parking and excellent public transport links
  • Free lunch and refreshments
  • Generous occupational sick pay
  • A commitment to professional development
  • A beautiful working environment the School is set in a conservation site in excess of 20 acres.

Key responsibilities:


  • With the Head of Marketing and Admissions' oversight, you will plan and execute a content strategy that drives high engagement at all touchpoints in the customer journey for new school admissions, existing student retention and the schools Enterprises services.
  • Lead the management of the digital and print portfolio, creating engaging, responsive and innovative content that supports the marketing and admission strategies, ensuring that it is relevant, consistent, on brand and meets the strict deadlines across allchannels and events.
  • Write copy, curate, manage and optimise content on the school's and Enterprise's websites and social media channels including Facebook, Twitter, LinkedIn, Instagram, and evaluate implementation and effectiveness.
  • In collaboration with the Marketing Manager, lead on the implementation of a content scheduling tool (HubSpot) to manage internal job requests and launch to internal stakeholders.
  • Lead on the daytoday relationships with internal stakeholders for portfolio development, supported by the Marketing Coordinator.
  • Manage the daytoday relationships with associated thirdparty design, SEO, and development agencies, providing clear, focused, and directional briefs that ensure each contributes effectively to overall marketing plans.
  • Implement, and manage new marketing automation and CRM management tools for their area of responsibility.
  • Devise and manage the marketing content library and calendar, with the support of the Marketing Coordinator.
  • Stay updated on industry trends, particularly those in respect of creation and delivery of content and adjust the content strategy as agreed with the Head of Marketing & Admissions.
  • Support the Head of Marketing & Admissions in brand guardianship, ensuring that the vision and values, tone of voice and visual identity are consistently embedded across all areas of the organisation.

What the employer is looking for:

  • Previous experience in a Content Marketing role in a fast-paced commercial environment
  • Demonstrable experience of devising content strategies that engage, educate, and motivate B2C and B2B audiences, delivering optimal ROI
  • Extensive experience of managing brand social media channels including Facebook, Twitter, LinkedIn and Instagram, plus social media scheduling tools such as Hootsuite and HubSpot.
  • Extensive experience of utilising marketing automation and CRM management software (ideally HubSpot)
  • Demonstrable experience of editing brand websites using a content management system such as WordPress, Umbraco or similar.
  • Proven ability to turn creative ideas into effective projects Proficient in using Adobe Acrobat DC, Photoshop, Premiere Pro, Canva or similar content production tools
  • Articulate and confident communicator Customer focused Diplomatic approach and ability to exercise good judgement
  • Red Door Recruitment is committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. Full details available on our website._
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