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    • Senior Digital Marketing Manager, Investment Management - City of London, England, United Kingdom - Aldrich & Co.

    Aldrich & Co.
    Aldrich & Co. City of London, England, United Kingdom

    3 days ago

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    Description

    Job Title: Digital Marketing Manager

    A leading Investment Manager is seeking a self-motivated individual to join a high-performing team as a Digital Marketing Manager. The successful candidate will set out and drive the digital marketing strategy, supporting the Head of Marketing & Communications in delivering wider marketing activities for the UK and International business.

    About You

    • You have 10+ years' experience in digital marketing, preferably in financial services.
    • You have proven expertise in implementing successful marketing strategies and campaigns.
    • You are knowledgeable about the technical side of managing websites.
    • You are credible, client-centric, and confident interacting directly with senior leaders.
    • You are a highly organized completer-finisher, able to deliver in a fast-paced environment.
    • You have managed people and enjoy guiding and supporting your colleagues' professional development.

    Your Responsibilities

    • Managing and supporting the professional development of the digital marketing team.
    • Working directly with the Head of Marketing and the digital team to execute the digital marketing strategy and campaigns, including:
      • Digital content creation and optimization.
      • Website management (content and technical).
      • Lead generation through digital channels.
      • Search strategy (pay per click and search engine optimization).
      • Email marketing strategy.
      • Campaign planning, management, and reporting.
      • Social media strategy (LinkedIn, Twitter, Instagram, Facebook, YouTube).
      • Paid advertising.
    • Senior stakeholder education and management across UK and International jurisdictions to raise the profile and understanding of digital marketing.
    • Leading on brand awareness campaign – ideation, execution, and reporting.
    • Ensuring digital marketing activities are in line and supporting wider business objectives.
    • Budget management and tracking.
    • Tracking marketing performance and return on investment, reporting to senior management.
    • Acting as a brand ambassador, both internally and externally, ensuring adherence to the firm-wide brand guidelines.
    • Ensuring all materials and activities are 'on brand', 'on brief', client-centric, and fully compliant.
    • Working with business owners across onshore and offshore jurisdictions and across services to ensure marketing activity is relevant.

    Requirements

    • 10+ years' digital marketing experience, including 5+ years in Financial Services / Significant experience in digital marketing and preferably financial services.
    • Significant experience in implementing marketing strategies and campaigns that have consistently met or exceeded planned objectives.
    • Experience in maintaining healthy and high-performing website(s).
    • Ability to manage outsourced marketing activities with third-party agencies e.g. search, creative, development, studio, and media partners.
    • Some experience of line management and people development.
    • Confidence communicating and presenting to senior management.
    • Strong written and verbal communication skills, including copywriting/proofreading and very high attention to detail.
    • Team player, with ability to motivate and inspire strong work ethic within the team.
    • Proficiency in Microsoft Office and experience with:
      • Email distribution systems (ideally dotdigital or similar).
      • Website and CMS management (ideally Episerver).
      • Google suite (SEO and PPC).
      • Analytics (Google analytics).
      • Previous experience with CMS, CRM, and HTML beneficial.
    • Exceptional planning and organizational skills and the ability to deliver at pace.
    • A proactive and accountable approach to work; collaborative with a 'can-do' attitude.
    • Degree or diploma in marketing (or equivalent).
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