Director of Admissions and Marketing - Oxford, United Kingdom - Nord Anglia Education

Nord Anglia Education

Verified Company

Oxford, United Kingdom

2 days ago

Posted by:

Tom O´Connor

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Description

Date:28 Nov 2023
Location:
Oxford, GB
Job ID:1012
School:Oxford International College
Company:Nord Anglia Education- Job Description

As Director of Admissions & Marketing (DAM), you'll be the member of the school Senior Leadership Team (SLT) with prime responsibility for driving student enrolment.

You'll do this by ensuring families receive an exceptional experience at each stage of their journey with our school - from awareness and consideration, through to enrolment and advocacy.

We call this our Family Experience Journey, and everything we do in MAC (Marketing, Admissions and Communications) evolves around this.

To deliver an exceptional family experience every time, you'll need to forge great relationships with colleagues from across the school, so that everyone is working together to achieve our vision.

As an exceptional leader of people, you'll coach and develop the commercial, creative, and customer-orientated skills of your team, and be a consummate ambassador for the school brand.

As a DAM, you'll also play a pivotal role in building the school community and reputation.
Job Description

You'll understand the importance of having a great plan, its integral to what we do, but you'll see the value in being flexible so adapt and pivot to meet the organisation's needs.

You'll:

Work with your Senior Leadership and Regional Office colleagues to set the strategic MAC direction for the school, covering admissions, brand, communications, digital, marketing and research requirements
Manage your MAC budget to deliver maximum value
Maintain uptodate knowledge of your market, competitors, and audiences, to give your school a commercial advantage
Oversee data integrity through CRM and compliance with group data rules, so school and group forecasting is built on a rocksolid foundation
Ensure accurate forecasting for the year(s) ahead, using all the data available to you and keeping in regular contact with pipeline contacts
Stay up to date with new trends and developments in sales, marketing and communications to keep innovating
Develop your school's brand positioning, to ensure that your offering is differentiated in market to drive greatest enrolment

Job Description

You'll use data and insights to ensure that MAC tactics are helping to drive enrolment performance across the school

You'll:

Focus activity on driving enquiries, and converting those enquiries through to enrolment
Ensure that each year reenrolment numbers are as good as they can be, through proving a fantastic inschool MAC experience to families
Analyse the wide raft of data at your disposal to test and learn from the school's brand, communications, enrolment, and marketing activities, and use insights to inform decisionmaking
Use Salesforce (CRM) to efficiently manage your enrolment pipeline, and ensure user adoption across your team
Track team performance through CRM and other KPI metrics to identify opportunities
Be a key advisor to the school Senior Leadership Team on the interpretation of relevant market research (brand equity, parent satisfaction, mystery shop, and market share) and guide action plans for whole school improvement

Job Description

Reflecting a 'first class, every time' focus on delivery and leadership of often complex projects

You'll:

Lead the development and execution of best practice throughout the entire Family Experience Journey, and work collaboratively with teachers, administrative staff and other colleagues to ensure the whole school embraces the need for a worldclass experience, every single day
Ensure every family receives a highly personalised visit experience physically and/or virtually
Ensure a seamless digital experience for families, working closely with regional and central digital colleagues
Recruit and develop a school MAC team, coaching them to aim for execution to the highest standards of every aspect of the school's admissions, brand, communications, digital, marketing and research tactics
Put creativity at the heart of your MAC activities, to develop a successful commercial approach within your market
Ensure that every aspect of the school adheres to the school's Visual Identity and Tone of Voice guidelines and that it emulates key messaging

Job Description

Providing an outstanding mix of judgement and delivery skills to strengthen our reputation.

You'll:

Be a key voice in defining a distinctive and consistent brand for the school, one which will resonate across your market and target audiences
Bring the school's story to life. Working with your Regional and Central MAC colleagues, you will lead the development and execution of the school's brand framework, visual identity and tone of voice across all media.
Lead the development of, and compliance with, school MAC procedures which adhere to group policies and local regulatory requirements (e.g. admissio