Marketing and Communications Officer - Warwick, United Kingdom - Propertymark

Propertymark

Verified Company

Warwick, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We use content-led marketing and SEO to attract members of the public involved in property transactions and signpost them to our members.

We operate a process of continuous improvement in reaching target audiences and are in the process of creating a new website.

Propertymark is the go-to organisation for property transactions and our focus is on helping people buy, sell and rent their treasured homes.

We help to protect and guide consumers in property transactions and all agencies displaying the Propertymark Protected logo meet higher standards than the law demands.

Propertymark is a membership organisation comprising several divisions and a sector-leading professional awarding body, Propertymark Qualifications.

Members have to adhere to strict eligibility criteria and a code of practice and in turn, we provide resources, training, events and professional services to support the thousands of estate, letting and auctioneering agencies that are in membership.

Benefits of working for Propertymark:

Healthcare cash plan
Insurance cover, four times annual salary
Five per cent pension plan
Generous annual leave allowance rewarding length of service
Corporate bonus to reflect business performance
A variety of regular social events to help staff get to know each other, stay in touch and have fun
Easy access location with free parking, fruit, and refreshments with fully equipped break facilities
25 days holiday rising with service
Investment in CPD and training

Job Requirement / Skills

We are looking for individuals who will together combine key strengths: copywriters, those with strong social media engagement experience, marketing, and videography.

It's a well-resourced, fast-moving environment with lots of variety as we deliver proactive work and respond to legislative developments to support our growing membership.

The role of the Marketing and Communications Officer will require a minimum of three years of experience and exceptional organisational skills, initiative, and experience in generating a high volume of quality material.

The role will vary and require the ability to multitask and work well under pressure. We require a demonstration of strong verbal and written communication skills and be self-motivated with team working skills. Attention to detail is essential.

Key experience essential for the role:

Demonstrable practical experience in generating regular relevant, quality content through different marketing channels
Flexibility in responding to emerging events and reprioritising accordingly
Maximising emerging marketing opportunities
Use of CMS systems
Creating and distributing bulk mail
Building audiences, identifying and reaching hard to reach audiences
Repurposing content for different B2B and B2C audience segments
Dealing with a range of stakeholders
Scheduling social media messaging using Hootsuite or similar
Use of Adobe Pro tools

Main Duties and Responsibilities:

Delivering marketing work according to an agreed strategy.

B2C marketing to promote the Propertymark offer to target audiences and B2B marketing of membership which supports the professional development of estate and letting agents, auctioneers, commercial agents, and inventory professionals.

Content and search engine marketing: creating a rich mix of engaging online content to fulfil strategy objectives for Propertymark and Propertymark Qualifications
Developing new audiences across online B2B and B2C spaces to extend the reach of key messages
Writing quality, relevant articles for target audiences
Creating content using film and graphic tools and resources
Photography and experience using Adobe Pro
Creating effective social communications, social listening and monitoring accounts on social channels using Hootsuite
Extracting and condensing information as appropriate to write news articles
Repurposing content created by commercial and notforprofit partners and government agencies to make content relevant to our target audiences
Liaison with team members, agencies, partners and a broad range of contributors
Tracking the ROI of a campaign to implement continuous improvement
Understanding of, and adherence to, General Data Protection Regulations in the delivery of marketing activity, storage and retention of data and transparency of marketing processes
Managing contacts and segmenting audiences to deliver triggered campaigns
Proofreading
Experience in design packages is desirable