Online Account Executive Apprentice - London, United Kingdom - APPRENTIFY GROUP

APPRENTIFY GROUP
APPRENTIFY GROUP
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description
Opportunity information

Salary £22500 per year
Duration 15 months
Advert closing date 30/06/2023

Description

Are you analytical, independent & ambitious and keen to learn and to develop your skills in the field of online media?


You will have to prove track record of accurately and successfully reporting paid media campaigns, outstanding campaign setup, with mínimal direction.

You will display a good understanding of KPIs, target audiences, attribution, tracking and measurement. You will also display a very good attention to detail, organisation skills and client management.


Ensure you are obtaining all key online certifications: Google Ads certified on search advertising, display advertising and video advertising. Blueprint certification will also be a requirement, along with any other digital media certifications.

You will be expected to share and develop opinions and thoughts with clients / colleagues and media.

Responsibilities and Tasks

Campaign Reporting

  • Produce the weekly & ad hoc reports by extracting and compiling data from multiple platforms and data sources
  • As you progress in your role you are expected to take responsibility for more advanced reporting requirements
  • Attend weekly and ad hoc calls with client reviewing previous week's performance
Campaign Setups

  • Campaign setup will be an important part of your day to day tasks. Ensure this is achieved timely, often under tight deadlines to which you will have to adhere.
  • Paid Search: Google & Microsoft Ads
  • Assist the Account Manager in the setup and activation of paid search campaigns including keyword research, uploading ad copy, setting budgets, dates etc.
  • Review of existing campaigns and implementing best practices with guidance from the Account Manager and the Account Director
  • Paid Social: LinkedIn, Facebook + other platforms
  • Campaign setup, uploading ad copy, targeting details, setting budgets etc.
  • Review of existing campaigns and implementing best practices as above
  • Trafficking
  • Have full ownership of all trafficking requirements (trafficking sheets, Campaign Manager setup and report setup)
  • Liaison with our outsourced trafficking partner on campaign setups and where applicable liaise with third media partners on implementation
  • Tracking
  • Liaise with clients on the implementation of tracking codes where relevant with guidance from the Account Manager and the Account Director
Campaign Management & Optimisation

  • You will support the Account Manager in budget management and optimisation which is of great importance: ensure campaigns don't underspend or overspend across platforms /campaigns / adsets / groups. Where budget pacing issues arise immediately address these internally
  • Work closely with the Account Manager to ensure the campaigns go live on time and troubleshooting where necessary
  • Work with the AM and AD on ongoing campaign management and optimisation, ensuring best practices are adhered to
  • Proactively review campaigns' performance and make observations to be discussed with the team.
  • Analysing the performance to produce strategic insights and recommendations to improve campaign efficiency and performance with guidance from the Account Manager and Account Director
  • Liaise with media to ensure the campaigns are delivered as agreed, work with media partners on optimisations, advanced reports etc
Campaign Planning / Buying

  • As an Account Executive you will occasionally be required to support the team in the campaign planning and buying requirements.
  • This may involve desk research, accessing audience data in Analytics platforms, keyword research, audience planners etc.
  • Occasional work on TGI & Nielsen AdDynamix
  • Research / contribute to creation of presentations
  • Briefing media owners and compiling relevant audience data & buy details
  • For less complex clients, you will be responsible for the media planning process (from research, media plan production to delivery)
  • Review of previous campaign / buy performance for trends which influence planning decisions
  • You will always have to show a good understanding of the media plans and ensure these are accurate and up to date.
Client Liaison

  • Liaison with client on all elements of media reporting, creative and asset requirements.
  • Work with the Account Manager to maintain the deliverables calendars (media opportunities sheets) and ensure these are up to date and accurate

Other Responsibilities:


  • Contribute to end of campaign reporting and pitch presentations as and when required
  • Work on other clients
Excellent client service and ability to multi-task in detail

  • Regular client contact
  • Simultaneous coordination and development of campaign setup, implementation and results presentations
  • Clear and concise style of writing with a confident and persuasive presentation technique
A well-rounded online media planner and buyer

  • A good understanding of how all the online media channels operate and their role within the wid
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