Marketing Executive - Birmingham, United Kingdom - PRIMIS Mortgage Network

PRIMIS Mortgage Network

Verified Company

Birmingham, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

This is a full-time hybrid role as a Marketing Executive at PRIMIS Mortgage Network.

As a Marketing Executive, you will be responsible for content development for B2B and B2C audiences and driving SEO improvements and best practice.

Your day-to-day tasks will include copywriting, keyword research, conducting competitor research, supporting our recruitment and lead generation campaigns and producing monthly reports.

This role is primarily located at Birmingham Business park, but offers flexibility for some remote work.

Experience:

B2B marketing experience
B2C marketing experience
5+ years working in a similar role
Experience of working in a regulated industry, ideally financial services
A proven track record of success in a commerciallyfocused marketing role

Key responsibilities

Providing compelling copy for a range of purposes, channels and audiences (B2B and B2C), in line with our objectives, approval process and style guidelines.
Managing content across the website and driving positive change on our website to improve SEO, audience engagement and lead generation.
Owning the creation of our competitor dashboard and working with colleagues around the business to formulate and update, providing a resource for decisionmakers.
Monitoring web ranking for targeted keywords/phrases using rank software to identify areas of required SEO focus and to underpin content strategy.
Using SEO best practice and keyword research to produce written content, regular blog posts and website articles in line with brand tone of voice.
Liaising with colleagues to research topics to improve knowledge and to develop accurate content that resonates with intended audiences.
Recruitment support including helping brokers fulfil vacancies, collating a suite of broker testimonials and improving our Google review ratings.
Process documentation to ensure owned processes are recorded and implemented.
Report regularly on key metrics and analysis to ensure objectives and strategy is achieved, and key trends are identified and utilised in team intelligence. Identify key successes and challenges to redirect activity accordingly.
To undertake any additional adhoc duties, as well as support the wider team when necessary in order to support the business in achieving its overall objectives. Due to the nature of deadlines within the team, this will require work outside of standard hours on an adhoc basis as well as ad hoc travel.