Key Account Manager - Tower Hill - The Advocate Group

    The Advocate Group
    The Advocate Group Tower Hill

    3 days ago

    Full time
    Description
    Key Account Manager - Cash & Carry & Wholesale Focus)

    Location:
    Home based with nationwide travel | Weekly London office presence

    Salary:
    £45,000 + £5,000 car allowance + 15% bonus + laptop & phone

    The Opportunity


    This is a newly shaped role within a growing drinks business, created to accelerate performance across Cash & Carry, Wholesale and wider Off Trade sub-channels.

    While the business is well established in Grocery, there is a clear opportunity to significantly increase penetration and visibility across wholesale routes to market — and this role will lead that charge.


    Reporting into the Head of Off Trade, you'll combine new business development, strategic wholesaler partnerships and hands-on execution, while also supporting selected Grocery accounts where required.

    The Role

    Own and deliver the Cash & Carry and Wholesale strategy, targeting improved distribution, rate of sale and brand visibility across the UK
    Build strong relationships with regional and national wholesalers, depot managers and buying teams
    Lead customer planning, pricing, promotional activity and range execution within wholesale accounts
    Support the National Account Controller on key Grocery customers where required, ensuring alignment of strategy and activation
    Work closely with Marketing to deliver effective in-depot activity, promotions and point-of-sale
    Track market trends, competitor activity and customer performance to inform future growth plans
    Prepare accurate forecasts, sales reports and commercial updates for senior stakeholders
    About You

    Proven sales experience within Drinks, ideally Beer
    Strong working knowledge of the UK Cash & Carry / Wholesale landscape
    A commercially minded operator with a track record of winning new business
    Confident managing customer relationships end-to-end, from negotiation through to execution
    Self-starter mindset — comfortable working autonomously with national responsibility
    Highly organised, analytical and able to prioritise in a fast-moving environment
    Passionate about beer and the wider drinks industry
    Full UK driving licence and flexibility for nationwide travel
    Why Join?

    A genuinely strategic wholesale role with clear headroom to make impact
    Strong existing Grocery foundation to build from
    High autonomy and visibility within the commercial team
    Competitive package with performance-related bonus
    Please "Apply Now" to be considered 

    We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age

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